What are the importance of using curated content?

Why you need to use curated content in your businesses

Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content.

With content curation, you must give credit to the source.

Content curation helps marketers provide highly valuable and authoritative information that your audience craves. 

What are the benefits of content curation?

First let’s be clear there are two sets of people who benefit from content curation: marketing people and the world at large.

How does the world at large benefit?

The Internet is awash in really crappy content. Your prospects and customers likely are not topic experts in your field. They’re looking to you to help solve their problems. One HUGE benefit you can provide is to (through curated content) show them the good stuff and ignore the bad stuff.

How do you benefit?

The main benefit of content curation is that it opens up opportunities that would not otherwise be available.

For example, you may not have the expertise in Search Engine Optimization but you want to publish content on SEO.

By featuring expert’s quotes in your blog, you establish the authority and the value you need and thus increases the chances of your content being shared.

Why businesses should do content curation

The following are tips and examples of curated content done well.

Leverage expert insights

While creating informational content to your audience, it is important to elevate the voices of experts in your niche.

Always remember to keep an eye out for the content that will be of great benefits to your target audience.

Content curation enhance opportunities of lighting your workload, but the real benefit to your readers is you’re provided them with the valuable stuff, saving them from having to sift through the Internet on their own.

Use quotes

Using quotes is an effective way of adding life to your content. Include quotes in your curated content from experts.

If you want to create more high-quality content, the easiest way is to select trending subjects and fill your content with valuable tips, which are supported by quotes from known topic experts.

In this way, you make your content more valuable than writing from just your own perspective.

Use audience insights

Use audience curated content to build a great relationship with your audience. So how does it work? Ask for information from your audience and give credit to their answers.

Audience curated content engages your audience, amplifies their ides, and helps them feel more as “part of the team”.

In closing,

Content curation is a win/win for everyone. The person whose idea you’re promoting gets more exposure, you get fresh and useful content for your blog, and your readers get the best of whats available on the topics you write about.

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

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