The use of lists in your blog posts results in their being shared and read more often

Why Blog Posts With Lists Have More Impact and Are Shared More

It’s not so much that I love lists, but that we love lists. List posts simply work.

At least we seem to.

I do now wish to come clean that the title of this post is a bit misleading. It implies I know why blog posts with lists are shared more. I don’t.

I do have a good guess which I picked up from others.

When people live in a oral tradition (before writing is invented) lists are a useful device for learning and remembering things.

For most of human history and pre history, we shared information orally.

Humans have been around for about 200,000 years, and writing is less than 5,000 years old.

We may be biologically wired to respond well to lists because they served us so well during most of our time on earth.

To illustrate how not new the use of lists in written text is, there are ancient Buddhist texts (2,000+ years old) that make extensive use of lists.

However, does the reason something works have a bearing on how well it works?

Most people who turn on an electric light have no clue what happens behind the scenes to make that light light up. Yet their ignorance of the science and technology behind the scenes in no way diminishes the benefit the receive from artificial light.

Is not the same true of your use of lists in blog posts?

Since they work, why not use them?

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why is Generating Sales Leads through Web Marketing Hard? Sometimes it feels a bit ironic that while know how to generate sales leads through web marketing is easy, doing it is hard. There is no black magic ...
Importance of maintaining content marketing strategy for your business Content marketing is a marketing strategy of creating and distributing valuable, relevant and consistent content to attract clearly defined individual...
Why content marketing is the best when it comes to lead generation Then why do most small businesses who do content marketing report poor results?While it's easy to say "they're doing it wrong", in what way do sma...
Content marketing strategy challenges and how to avoid them For small businesses, content marketing is the cornerstone of a successful online marketing strategy.Content marketing helps your small business t...
Simplified ways of using content marketing for your business in 2016 Many small business owners wants to be leading in their market but they are not sure how to achieve this goal.Well, you have the experience and th...

Leave A Response

* Denotes Required Field