How to develop a working content marketing strategy for small businesses

What can you do to improve your content marketing strategy?

Short answer: Provide the right content, at the right time to the right people.

Yes it’s easier said than done, and yes it’s always a work in progress, but it can be done and it works.

It works so well that Content Marketing is now a thing.

And yes, it takes a steady stream of fresh content.

So how should your content be?

Your content should address  your customers’ needs and should provide possible solutions for them to take.

Useful content.

But what does useful content entail?

It has the following characteristics.

Value

This really means your content helps your readers. More specifically it helps them to learn something, or to find something, or to do something.

Personalization

This is that whole thing about buyers personas.

It’s harder to write for an audience of people than it is to write to a single person.

So make up a person who is your ideal customer.

  • A new small business owner?
  • A married female homeowner with a husband and 2 kids in school?
  • A young man who loves motorcycles?

And write to them.

Relevance

Your content must make sense for your customers. Therefore using the idea above (personalization) write stuff that does make sense. Provide answers. BE USEFUL!

 

In conclusion….. Don’t write crap. There is too much crap on the Internet anyway. Add value, not fluff!

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to use storytelling in your online marketing strategies Storytelling is a scientifically-proven way to enthrall audiences and be memorable to them. But many small businesses consider storytelling to be diff...
Content Marketing Must Learn From Journalism to Attract Organic Traffi... What Content Marketing is Learning from Journalism New technologies disrupt old ones. This has occurred in waves during the entire course of human hi...
How to create more customers with search engine optimization Your content marketing strategy is what you do to take advantage of what is called search engine marketing. Your content marketing strategy and search...
Increase Website Traffic and Leads through Organic Search via Blogging The Core Activity of Inbound Marketing is Blogging As described in a prior blog post titled Solid Inbound Marketing Campaign to Increase Web Traffic ...
Effective Content Marketing Requires Quantity AND Quality to Grow Your... Content Quantity vs Quality? Which is Better? It's a false choice. When you hear people talk about Content Marketing in terms of Quantity vs Quality,...

Leave A Response

* Denotes Required Field