Did you know that your personal or business story can answers the what, why, and how to your potential customers? And do so in a way that matches how most of us like to learn?
We may be wired biologically to appreciate story telling.
Stories can be used to tell your potential customers and prospects who you are professionally, and what you do in the market.
Stories can frame who you are as a business and show how you will help your potential customers achieve their goals.
Therefore, as a small businesses, you need stories to showcase the reasons you do what you do, and how you do it.
The question is not should small businesses integrate storytelling in their marketing strategy? The question is how.
Use storytelling to connect with your potential customers
How do you show customers how you will help them solve their problem? Tell them your story. Tell them how you overcame difficulties and persevered.
Your business story is relevant.
Tell them their story. Everyone likes to see themselves as the hero of their own story. Tell them that story and place you and your business in the role of mentor.
Your brand stories should be part of your strategy
Stories that you tell your potential customers and prospects must take the center stage of your marketing strategy. Share your stories through social media and share through your content.
I wish to emphasize again the importance of both telling your story as well as telling a story where your customer is the hero of their own story, with your help of course.
Storytelling should be integrated into your overall content marketing strategy.
People buy from people they like and admire. Your stories should tell how you will help others be innovative and make their lives better by helping them.
Learn more here about generating leads online…