How to tell a story to your clients and prospects

Using stories to answer the what, why and how of your business

Did you know that your personal or business story can answers the what, why, and how to your potential customers? And do so in a way that matches how most of us like to learn?

We may be wired biologically to appreciate story telling.

Stories can be used to tell your potential customers and prospects who you are professionally, and what you do in the market.

Stories can frame who you are as a business and show how you will help your potential customers achieve their goals.

Therefore, as a small businesses, you need stories to showcase the reasons you do what you do, and how you do it.

The question is not should small businesses integrate storytelling in their marketing strategy? The question is how.

Use storytelling to connect with your potential customers

How do you show customers how you will help them solve their problem? Tell them your story. Tell them how you overcame difficulties and persevered.

Your business story is relevant.

Tell them their story. Everyone likes to see themselves as the hero of their own story. Tell them that story and place you and your business in the role of mentor.

Your brand stories should be part of your strategy

Stories that you tell your potential customers and prospects must take the center stage of your marketing strategy. Share your stories through social media and share through your content.

I wish to emphasize again the importance of both telling your story as well as telling a story where your customer is the hero of their own story, with your help of course.

In conclusion

Storytelling should be integrated into your overall content marketing strategy.

People buy from people they like and admire. Your stories should tell how you will help others be innovative and make their lives better by helping them.

Learn more here about generating leads online…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Post

How to create an SEO friendly content for businesses Creating content for your small business website can be fruitful. It gets the attention of the search engines and helps people learn about and relate ...
How to get set for an effective business blog for your site Many businesses miss out the value of effective blogging. With content marketing, the more people you get to read your blog, the more opportunity y...
How to make your small business content more dynamic When writing content for your business blog is just one more task to fit into a busy day, it's a chore. If writing is a chore for you (or your writ...
How to better meet your content marketing objectives Have you mastered the art of creating content that converts? It’s terrible to feel like you’re doing everything you should be, but your site doesn'...
Content Marketing Sustainability is in Question When You Fail to Under... Content Marketing is Sustainable A recent post for a digital advertising agency asks the question Is Content Marketing Sustainability In Question? T...

Leave A Response

* Denotes Required Field

CommentLuv badge