Content marketing is wonderful and amazing when it works. But some businesses struggle. Why?
Do many people have nothing or very little to say?
So how can small businesses make their content marketing interesting and effective?
Effective content for small businesses is NOT about keywords. Rather it’s all about publishing practical (or entertaining) content that attracts and convert new customers.
Emphasis is on practical or entertaining.
In this article, we discuss some techniques for creating interesting and effective content that work.
Incorporate your story
The key here is to understand the interesting side of yourself, your business, your products and services that your potential buyers like. Then tell that story. Do it in small bits spread over multiple blog posts each of which is fairly short.
Target the correct slot
When you create content for your business, it is important that you have in mind a specific buyer. This is the whole idea of buyers personas. Don’t think too broad about your customer base. Have a specific person in mind when you write, even if you make them up.
Define who your client is, create a dossier on them, and write for their benefit.
Solve your customer’s problems
Once you define your desired audience, it’s time to talk to them. Create content answers their questions. It can even seem boring, because if it answers real questions it won’t be boring.
Quality AND Quantity
The age old debate about quality vs quantity presents a false choice. Your website and your business needs both. You can’t publish crap, and you need to publish often.
This is not as hard as it may seem because remember that you’re publishing a steady stream of short posts that provide real answer to real problems and real questions.
Any question anyone has ever asked you is a blog post waiting to happen.
To achieve in content marketing, focus on the following:
- Define your desired client.
- Identify why your business is interesting to them.
- Create content that provides answers.
- Reject the false narrative of quality over quantity.
Learn more here…