For both small and big organization, marketing automation has shown itself crucial to making more sales.
Technology evolves. Small business now have inbound marketing strategies they need to generate leads, and marketing automation to nurture leads and convert prospects into customers.
Before setting up a marketing automation platform,
- your market and what you’re offering
- your ideal buyers,
- what decision process your buyers go through in becoming your customer
It’s not hard to build a marketing automation program but as much as marketing automation streamlines processes, it’s not magic. It does not nurture leads effectively without being properly setup.
Small business always operated on a tight budget. That’s where marketing automation platforms help. The following are some of the benefits that a marketing automation platform can bring to small businesses.
They’re now cheap
At least the low end packages are. Examples of low cost packages appropriate for small business on tight budgets are:
- Mailer Lite
- Active Campaigns
- Sales Autopilot
- and a few others
Saves time and effort on getting new customer
When you automate your inbound marketing processes, it simply means that your customers will be automatically moved through your sales funnel mostly by a software robot, without much human intervention.
Marketing automation reduces mistakes between your processes
You setup your marketing automation flows, then every lead is run through the same flows according to the same rules. When the rules are setup well, the flows work well. If you discover a flaw in your flows, you fix it in one place and the updates rules are now in place for every lead.
It is easy to personalize with marketing automation
Most people think that marketing automation is more of a robot approach with less personal approach toward customers. While marketing automation is a software robot sending out follow up messages, you setup flows so the message sent is appropriate for the specific lead based on what actions they’ve taken on your website and what actions they did or did not take to the last email.
This results in a high degree of rationalization as the messages are very relevant.
Marketing automation is the most reliable lead nurturing resource for small business looking to grow in 2017.
Learn more here…