Effective content marketing strategy has no beginning and no end. To be aggressive online, you have to be in constant motion

Staying focused on being creative for your business. Content marketing

Content Marketing for Small Businesses

To bring interest to your website and your small business, a Content marketing strategy is something not to be left out. It can transform your business from being invisible to being extremely visible online.

You can take your website for your small business from invisible to visible with the following steps.

Create valuable content for your prospects and customers
When you create valuable content, your visitors will feel that the time spent viewing it was a good investment. There is no higher praise than when a visitors shares this information with others. And eventually, you will establish your trustworthiness and build trust with your customers.

Share/spread your content
After creating content it is appropriate to spread the word. Pick a few social media platforms where your desired audience congregates and regularly publish updates that link back to your blog posts. Tools such as Hootsuite or Buffer make it easy to schedule posts.

An effective content marketing strategy has no end

To be aggressive online, you have to be in constant motion. You need to know that your competitors are still on the move, so keep up with them!

Consider that Coca-Cola is one of the most known brands in the world. Why then do they keep advertising? Because they know their presence in the mass media affects their sales. The same is true of your presence online.

Content marketing requires you to allocate resources such as money, time, and focus, but it is definitely one of the most successful ways to market your products or services.

There is no lower cost per lead than the leads that come in through organic search.

Learn more..

Download the eBook: The 7 Fundamentals of Being Found Online

 

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2 Comments

  • Writology

    Reply Reply May 22, 2017

    I wonder if there are some ways of creating qualitative content without spending lots of money? Probably, upon the condition you’ll make it by yourself, right?

    • Kevin Carney

      Reply Reply May 24, 2017

      You’re correct. The way to create quality content without spending money is to write it yourself, which is the old fashioned concept of sweat equity. If you’re interested in doing this, we teach people how via video tutorials and weekly online coaching sessions. If you’re interested, check out the program starting at the link below.

      Check it out
      Kevin Carney recently posted…E-A-T- How to meet the needs of quality raters and usersMy Profile

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