Gaining and maintaining trust of your audience for small businesses

Maintaining trust of your business website-content marketing strategy

Content marketing strategy is a strategy that express that you care about your target audience’s comfort by creating a steady stream of  content that aims to provide them with valuable solutions.

Here are four ways to help your businesses website gain and maintain the trust of your audience

Be genuine

Keep your voice genuine and let the desire come throughout in your words. Provide unique content and avoid predictions as much as possible (unless you’re REALLY confident of the prediction). Remember, your audience wants to get to know how expert you are and it’s through your content that they will determine who you are, what you know, and most importantly how you can help them.

Introduce two-way discussions

Comments on your blogs in your website serve as affirmations of your website for new visitors who will view the remarks as a positive indication that others are actively reading and involving with your contents. Promote a discussion by requesting opinions from your readers.

Be transparent

Honesty goes a long way in helping your small business website gain your target audience’s trust. Let your audience know if your content has affiliate links and so on. Honesty is something that must not be avoided.

Be visible

Use social media networks like Facebook, LinkedIn, Twitter, Instagram, etc to increase your websites visibility. This helps you reach out and make better connections, take online discussions off-line and build your connections while accruing trust.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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