How to write effective blog post

How to write engaging content for your business website

Blogging is the heart of content marketing.

Content marketing done right in a business drives great results.

Content marketing: 1) increases website traffic, some of who becomes leads, 2) positions your organization as a thought leader, and 3) improves customer relationships and builds confidence in your brand

The primary activity of successful content marketing is publishing to an engaging blog.

An engaging blog in a website is that which provide more than just information.

Creating an engaging blog means that your post provides useful content, visual appeal, and a tone that resonates with your audience.

Writing effective blog posts

This articles provides you with some basic practices to take into consideration when writing your blog posts.

Sound human

Keep your readers coming back for more content by being relatable. Use a simple and a friendly tone keep your audience engaged with you through comments and social media.

Tell a story

Share stories that support your overall point to get your audience thing on a more personal level.

Telling a story also boosts your credibility.

Sharing a story also helps your audience see you as a human.

Don’t take out all the bad parts. To err is human. We all do.

Vary blog topics

Provide a wide range of topics to keep your audience interested.

But remember that your topics must be relevant to your business, in some way. Even posts that look like “pure entertaining”. Cat videos only work if you sell cat stuff.

Variety of topics keeps your readers from getting bored.

As business, never underestimate the effectiveness of blogging as a business development tool.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Using stories to answer the what, why and how of your business Did you know that your personal or business story can answers the what, why, and how to your potential customers? And do so in a way that matches how ...
How is content marketing different from brand journalism? Effective content marketing looks a lot like publishing a newspaper or magazine. Big and small businesses now are starting to understand that creat...
The ultimate guide to interesting content marketing strategy Content marketing is wonderful and amazing when it works. But some businesses struggle. Why? Do many people have nothing or very little to say? ...
Here is why you need to choose public relation over advertising Public relations is one of the most cost-effective (almost free) methods for small businesses to raise their awareness. When most people come up wi...
How to write the best blog posts possible with storytelling What makes the best blog post, best? Best is a subjective term, yet the title of this post implies you can follow a “recipe” to create posts of high ...

Leave A Response

* Denotes Required Field