Content marketing done right in a business drives great results.
Content marketing: 1) increases website traffic, some of who becomes leads, 2) positions your organization as a thought leader, and 3) improves customer relationships and builds confidence in your brand
The primary activity of successful content marketing is publishing to an engaging blog.
An engaging blog in a website is that which provide more than just information.
Creating an engaging blog means that your post provides useful content, visual appeal, and a tone that resonates with your audience.
Writing effective blog posts
This articles provides you with some basic practices to take into consideration when writing your blog posts.
Keep your readers coming back for more content by being relatable. Use a simple and a friendly tone keep your audience engaged with you through comments and social media.
Tell a story
Share stories that support your overall point to get your audience thing on a more personal level.
Telling a story also boosts your credibility.
Sharing a story also helps your audience see you as a human.
Don’t take out all the bad parts. To err is human. We all do.
Vary blog topics
Provide a wide range of topics to keep your audience interested.
But remember that your topics must be relevant to your business, in some way. Even posts that look like “pure entertaining”. Cat videos only work if you sell cat stuff.
Variety of topics keeps your readers from getting bored.
As business, never underestimate the effectiveness of blogging as a business development tool.