How can you use videos in your marketing automation?

How to use videos in your marketing automation campaigns

For small businesses, videos are entertaining, scalable, digestible, shareable, and helpful for lead generation. You then use marketing automation strategies follow up with those new leads to drive more qualified leads.

Videos and marketing automation work together effectively and achieve great benefits for your small business.

Marketing automation allows you to send the right content to the right lead at the right time, and therefore helps nurture those new leads into qualified sales opportunities.

But the question this post answers is how to incorporate videos in your marketing automation campaign.

In this post, we share with you a video marketing automation strategy and how to get started with it.

Lead generation

The 1st step is to generate leads to be nurtured with your automation system. Start with your lead generation campaign, where video provides a way to express ideas very quickly and concisely. Younger people especially prefer to consume video content over reading blog posts.

Identify the right content to share

The only significant difference between different content formats is the format (text vs video vs pictures, etc). Anything you can say in a written blog post you can say in a video, but in videos you can provide a greater level of detail or a different perspective.

Set specific goals for your MA campaign

Your marketing automation campaign must have clear goals to help you determine what content to include at what stage. You then measure conversions from one step to the next. This allows you to test (or maybe the word is verify) if video landing pages really do convert better than text landing pages.

Add videos to your marketing automation campaign

Adding videos makes your marketing automation more significant for various reasons listed above.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to go about content gating strategy for small businesses Many small businesses don’t gate content to generate leads. They want their content to be shared far and wide with no forms to hinder access.Ungat...
How to easily and effectively boost engagement with your readers Getting people to engage with you and  your brand online is both easy and hard, at the same time.The easy part is you publish content and share it...
Search Engine Optimization Techniques | How to Grow Your Blog Traffic How to Grow Your Blog Traffic For the title of this post to make sense to business to business or business to consumer lead generation, it's first im...
Modern Marketing (aka Inbound, Content, Digital) for Lead Generation i... Embrace Modern Marketing or be Left Behind Modern marketing goes by various names:Inbound marketing Content marketing Digital marketing ...
How to become a hyper-productive content marketer Have you ever thought of how YOU consume content? Your audience is like you.When they go online and "look for content", they are actually seeking ...

Leave A Response

* Denotes Required Field