For small businesses, videos are entertaining, scalable, digestible, shareable, and helpful for lead generation. You then use marketing automation strategies follow up with those new leads to drive more qualified leads.
Videos and marketing automation work together effectively and achieve great benefits for your small business.
Marketing automation allows you to send the right content to the right lead at the right time, and therefore helps nurture those new leads into qualified sales opportunities.
But the question this post answers is how to incorporate videos in your marketing automation campaign.
In this post, we share with you a video marketing automation strategy and how to get started with it.
The 1st step is to generate leads to be nurtured with your automation system. Start with your lead generation campaign, where video provides a way to express ideas very quickly and concisely. Younger people especially prefer to consume video content over reading blog posts.
Identify the right content to share
The only significant difference between different content formats is the format (text vs video vs pictures, etc). Anything you can say in a written blog post you can say in a video, but in videos you can provide a greater level of detail or a different perspective.
Set specific goals for your MA campaign
Your marketing automation campaign must have clear goals to help you determine what content to include at what stage. You then measure conversions from one step to the next. This allows you to test (or maybe the word is verify) if video landing pages really do convert better than text landing pages.
Add videos to your marketing automation campaign
Adding videos makes your marketing automation more significant for various reasons listed above.