How can you use videos in your marketing automation?

How to use videos in your marketing automation campaigns

For small businesses, videos are entertaining, scalable, digestible, shareable, and helpful for lead generation. You then use marketing automation strategies follow up with those new leads to drive more qualified leads.

Videos and marketing automation work together effectively and achieve great benefits for your small business.

Marketing automation allows you to send the right content to the right lead at the right time, and therefore helps nurture those new leads into qualified sales opportunities.

But the question this post answers is how to incorporate videos in your marketing automation campaign.

In this post, we share with you a video marketing automation strategy and how to get started with it.

Lead generation

The 1st step is to generate leads to be nurtured with your automation system. Start with your lead generation campaign, where video provides a way to express ideas very quickly and concisely. Younger people especially prefer to consume video content over reading blog posts.

Identify the right content to share

The only significant difference between different content formats is the format (text vs video vs pictures, etc). Anything you can say in a written blog post you can say in a video, but in videos you can provide a greater level of detail or a different perspective.

Set specific goals for your MA campaign

Your marketing automation campaign must have clear goals to help you determine what content to include at what stage. You then measure conversions from one step to the next. This allows you to test (or maybe the word is verify) if video landing pages really do convert better than text landing pages.

Add videos to your marketing automation campaign

Adding videos makes your marketing automation more significant for various reasons listed above.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Publishing a High Quantity of Quality Posts to Improve Your Website Ra... Publishing for both Quantity AND Quality Although I did select this image for this post, the idea that we have a situation of Quality vs Quantity fru...
How to fit inbound marketing strategy in your marketing mix What is inbound marketing? Is it worth it for small businesses or is it a waste of time?Inbound marketing is defined as the ability to use content...
How to use different types of content to attract , convert and nurture ......Continued from "How to generate traffic, convert and nurture your customers. Part one"On this post, I am going to take you through the types...
How to cope up with the increased appetite of content Demand for content marketing for your small businesses is continuing to increase every week.However, this increased need for content brings new ch...
Important tips for running your 1st webinar and making success We are in business to expose out brand. For small businesses, advertising their business has always been the main focus when it comes to exposing thei...

Leave A Response

* Denotes Required Field

CommentLuv badge