Storytelling is a scientifically-proven way to enthrall audiences and be memorable to them. But many small businesses consider storytelling to be different from marketing. They’re wrong.
What are the similarities of storytelling and marketing?
They both deliver a message. Storytelling allows your message to be more easily remembered.
So how can small businesses use storytelling in their marketing techniques?
This article shows you how to use storytelling in your marketing.
There is no harm to tell a story of how you started your business
We all have some kind of a story about how our businesses came to be.
These kind of stories are more exciting because we live in a culture where origin stories are popular.
Talk about how your company came to be, with a focus on “why”. This gibreds your company a human face and lets your audience vicariously share in the excitement.
Tell your customers’ stories
Customer’s stories are exceptionally effective as customers “consume” marketing messages from their perspective. Tell stories of customers who have experienced great results from working with you. This allows the reader to put themselves into the story.
Share customer experiences on social media
User generated content is one of the best tools that small business marketers have.
Customers experience is trusted content and is often more effective at generating sales than any other type of content.
Share stories of your employees or of your company culture
Share stories of how you do business to show your organizations culture. Talk about beliefs and values, but don’t stray from the truth. It’s useful to emphasize the positive, it’s not useful to lie.
The more you share your company culture, the more you attract people who are a good fit for your business.