How can you improve your content marketing strategy for better results?

How to stop the bleeding of your content marketing strategy

When you launch a content marketing strategy in your business, you want to see results.

Content marketing is all about finding and publishing stories. Uncovering research, crafting new ideas, and then sharing through your website in ways others aren’t.

But for some businesses, their content marketing strategy is ever bleeding and not generatingreturns as it should. This article shows you the reasons why your content marketing is not working. We will also give your important tips on how to get your blog posts shared.

Content marketing mistakes

Not tracking your efforts

It is important to track your outcomes, for sure.

Tracking your page views, site views, facebook likes, and twitter retweets all provide an indication of how your efforts are being seen.

But….

Go a bit deeper with your measurement and remember to track the right things.

In terms of outputs, an important metric is leads generated (you can’t pay your bills with facebook likes).

But of equal and perhaps greater importance is measuring inputs. Focusing on the tasks that are performed to get the desired results:

  • How many new blog posts ideas are generated every day?
  • How many new blog posts are published every week?
  • How good are they (in terms of SEO formatting, ability to be scanned easily on a screen, and how well do the provide useful/actionable information?
  • How consistent is your efforts (publishing 60 posts on the 1st of every month is not nearly as effective as publishing a post every 12 hours).

Not working together with other brands

When another brand and your brand compliment each other well, make use of this in your content. While it’s true you’re giving value to another brand by doing so, contact them and work out a mutual agreement. You mention them and they mention you. It’s a form of content marketing cross promotion.

Not trying something new in content marketing

Something new can be new content format (video for example), new channels (creating a LinkedIn community for example), and new stories, preferably built around customer successes.

While you can’t afford to do too many of any one thing (they all take time) experiment a bit to see what new ideas fit your business.

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