How to increase your lead conversions

How to significantly increase your lead conversion rate

Many small business marketing people send leads to sales people directly before making some follow up to determine their quality.

Marketers also often don’t nurture their leads, but they still expect them to convert into paying customers.

Almost 80% of small business leads don’t convert because of a poor lead nurturing strategy or no strategy at all.

To build a lasting relationship with people, find out their problems and how to solve them. This will also help them love your product or service before selling to them.

If you have a lead nurturing strategy but its performance is poor, below we discuss some nurturing ideas to win more conversions.

Marketing and sales alignment

To be successful with lead nurturing, you must align your marketing and sales people. Get the two people and decide on the definition of a lead and when a lead is found to be sales ready.

This generally involves assigning points of some sort to leads based on actions they take that indicate interest.

Redefine your lead nurturing strategy

The same way you put more effort in attracting your leads should be the same way you put more efforts in managing your leads. Know when a lead become qualified and what qualifications to meet to be registered into the lead nurturing program.

Create a content schedule

Have a formula of giving out content to your readers or a regular basis to keep them engaged.

Use your email effectively

Create an email strategy to pass out your messages. Use your email to educate and inform prospects and customers.

Remember that there are different forms of emails to use depending on the circumstance.

Learn more here…

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