Lack of knowledge on how to create and use your landing pages will seriously weaken your content marketing efforts.
Did you know that there are landing pages that perform well in search engine optimization and others that perform well in conversion? Both play a role in content marketing.
In this article, we will show you how to improve your landing pages performance for both for search engine optimization and conversion.
Let’s start from the basics
What is a landing page? It is defined as a website page whose purpose is to turn a visitor into a lead. A page that gives something to the visitor in exchange for their contact information.
To have an effective landing page you remove anything and everything that distracts your reader from doing this.
As stated above, landing pages are created for 2 main reasons. To attract (SEO) and to convert. So how do your landing pages do both.
SEO Focus of Landing Pages
For search engine optimization, your landing page must be informative in order to help your audience understand what you’re offering them, and why they should want it.
Aside from the usual SEO stuff for every page (titles, meta data, image meta data, etc) the single most important thing you can do to improve the SEO ranking of your landing page it to create internal links to the landing page.
For more information on what this means and how to do it, please read the article (and watch the embedded video) listed below.
Conversion-Driven Landing Pages
You need to make sales to stay in business and conversions is how you do this. This aspect of landing pages is designed to get qualified leads to take the next step in your sales process.
The keys to conversion success are clarity and brevity.
- Provide something of value
- Tell your visitors what they get and why they should care
- Tell them what they have to do to get it
- Make it easy to take the action
- Make it obvious as to how they take the action
While the primary focus of a landing page is conversion, it’s beneficvial when your landing pages start to show up high in search results.
Learn more here…