But do you get the importance of format? It matters because different people learn better from different formats. Some will get what you’re saying best from blog posts. Others will do better with videos. Others will prefer longer webinar style videos. Still others will prefer longer eBooks with charts and graphs that help support the ideas.
The way to do this is to re-purposing your content to help you meet your audience in the formats they prefer. This also helps you to extend your reach to your target audience.
There are many ways in which you can re-purpose your content but this article shows you how to turn your webinars into videos.
We all understand that creating a webinar is time consuming. It’s a little mini movie, with a story board and flow to the narrative. We put time and effort into our webinars.
It makes sense to re-purpose this content into short videos, each of which delivers a portion of your overall webinar.
Your webinar might have been long, but it needs to be broken up into a series of shorter videos, each of which can be viewed in a minute or two. Therefore create a series and entice your subscribers to effectively follow the series.
Turning your webinars into videos is not the end. You then promote them. Send out emails to your subscribers, use social media channels and any other relevant channel that will promote your videos.
As a conclusion, to reach more your target audience, save your time and money by re-purposing existing content into new formats.
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