When writing content for your business blog is just one more task to fit into a busy day, it’s a chore.
If writing is a chore for you (or your writer), why would anyone find your content interesting?
Good writing is crisp, clean, and conveys ideas without going on and on. Going on and on makes posts difficult to take in. When reading your posts are hard, guess what? People quit on them.
In this article, we will show you how create clean, crisp posts that are easy to read.
Be short and clear
One of the beauty of blogs is that you can expound your ideas over time. You’re not writing a book where you’ve got to get it all in before sending it to the publisher.
Each post should focus on one specific idea or answer one question. So be concise to help you successfully achieve this.
Use power words
Certain types of words trigger emotions. Use power words to provoke your readers emotional triggers. But bear in mind, power words work only when your core message has value.
Tell a story
We are biologically hard wired to learn through stories. Use this. Stories allow you to convey complex ideas in simple terms.
When telling a story, make the hero of the story the prospects. Make mention of them being successful through using your product or service.
Include relevant images
People pay attention to content that contain images.
Call to Action (CTA)
Don’t forget your CTA. You want your readers to do something. Tell them what, tell them how, make it easy.
Following the guidelines above helps you create content people will WANT to read.
Learn more here about generating leads online…