Great content is what makes a successful content marketing strategy successful.
So what makes great content great?
Small business marketers tend to think “shallow” when it comes to making content. They think that popular content is simply a matter of good luck and cannot be intentionally generated.
While no one can predict that a certain piece of content will or will not go viral, content that does go viral speaks to a need people have, even if that need is nothing more than a good laugh.
The following are some crucial factors to pay attention to in order to make your content stand out.
Solid story angle
The success of content marketing boils down to the story being told.
A strong story has an emotional appeal. Has the ability to cause people to stop and pay attention.
What story does your audience want to hear? Do you know?
On average 10% of people who show up on a website did an image search. This is why every post you publish must have an image that is relevant to the post.
Create trendy content
Trendy simply means happening now. While trendy content doesn’t necessarily have lasting value, when you can tie your story into current events people are interested in (or perhaps what some celebrities have done recently) you can get a very strong short term boost.
This is one of the reasons the Content Marketing Institute arranges people like Kevin Spacey to speak at their events. It’s not that Kevin Spacey is an expert in content marketing, it’s the emotional appeal of associating with a well known celebrity.
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