How to generate more leads with your content

How to make your content stand out as the greatest

Great content is what makes a successful content marketing strategy successful.

So what makes great content great?

Small business marketers tend to think “shallow” when it comes to making content. They think that popular content is simply a matter of good luck and cannot be intentionally generated.

While no one can predict that a certain piece of content will or will not go viral, content that does go viral speaks to a need people have, even if that need is nothing more than a good laugh.

The following are some crucial factors to pay attention to in order to make your content stand out.

Solid story angle

The success of content marketing boils down to the story being told.

A strong story has an emotional appeal. Has the ability to cause people to stop and pay attention.

What story does your audience want to hear? Do you know?

Use images that pleasure your audience

On average 10% of people who show up on a website did an image search. This is why every post you publish must have an image that is relevant to the post.

Create trendy content

Trendy simply means happening now. While trendy content doesn’t necessarily have lasting value, when you can tie your story into current events people are interested in (or perhaps what some celebrities have done recently) you can get a very strong short term boost.

This is one of the reasons the Content Marketing Institute arranges people like Kevin Spacey to speak at their events. It’s not that Kevin Spacey is an expert in content marketing, it’s the emotional appeal of associating with a well known celebrity.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to integrate SEO and content marketing strategies The main work of search engine optimization is to publish content that is sought after. Small business online marketing strategies are shifting and...
Publishing a High Quantity of Quality Posts to Improve Your Website Ra... Publishing for both Quantity AND Quality Although I did select this image for this post, the idea that we have a situation of Quality vs Quantity fru...
How to make your small business content more dynamic When writing content for your business blog is just one more task to fit into a busy day, it's a chore. If writing is a chore for you (or your writ...
How to use videos in your marketing automation campaigns For small businesses, videos are entertaining, scalable, digestible, shareable, and helpful for lead generation. You then use marketing automation str...
Lessons for effective content strategies with greater impact All good things started as a bad idea. For small business, there are so much to learn in terms of content marketing. In this article, we provide...

Leave A Response

* Denotes Required Field