How do you make people read your content?

How to make your blog more relevant to your small business

Is your blog helping or hurting your business?

Small businesses regularly create new content with the aim of improving their search engine optimization.

Blogging is one of the best solutions to build your SEO, but many do it wrong.

Blogs are short and focused articles that help keep your website popping up in search results.

But if you are blogging regularly but your audience are still dropping then you must have a problem. This article provides you with tips on how to improve your blog.

Make sure your website is SEO optimized

This is a set of technical configurations which include ensuring your site has a sitemap.xml file that is constantly updated, that your blog post category names show up in the post URLs, that the post titles show up in the post URLs, and many more technical details. While getting these details right does not ensure your site ranks well, getting them wrong helps ensure it doesn’t.

Make sure that your blogs posts are optimized

If you create a great blog that no one reads, you have to ask what is the point. In the same way that your site has to be SEO optimized, every blog post must be as well.

This includes things like SEO friendly titles, use of internal and external links, it being long enough (but not too long), and a host of other factors..

Write Good Stuff!!!

Here is where the rubber meets the road. Taking care of the technical SEO stuff is where you start your SEO efforts. Creating content about topics that are relevant and interesting to your potential customers is the real work.

Publish or perish is not just for academia anymore. It is also THE driving principal of successful content marketing.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

Inbound Marketing Momentum: Keeping Your Publishing Schedule Delivers ... The Importance of Regular Publishing Simple put, websites that contain fresh content rank higher. It really is that simple. You want to outrank your ...
Maintaining trust of your business website-content marketing strategy A Content marketing strategy is a strategy that express that you care about your target audience’s comfort by creating a steady stream of  content tha...
Tactics for Strong Content Marketing Traction and Audience Growth Effective Content Marketing You will receive conflicting advise on how to best do Content Marketing. Too many experts, too little empirical evidence....
Important content marketing lessons for small businesses A successful marketing strategy for any product or service is based on information about the potential customer and therefore all your strategies shou...
Significant tactics for better content marketing strategies Majority of small businesses are blogging but some experience sub-standard results. There are ways of blogging that work better than others, where ...

Leave A Response

* Denotes Required Field

CommentLuv badge