Is your blog helping or hurting your business?
Small businesses regularly create new content with the aim of improving their search engine optimization.
Blogging is one of the best solutions to build your SEO, but many do it wrong.
Blogs are short and focused articles that help keep your website popping up in search results.
But if you are blogging regularly but your audience are still dropping then you must have a problem. This article provides you with tips on how to improve your blog.
Make sure your website is SEO optimized
This is a set of technical configurations which include ensuring your site has a sitemap.xml file that is constantly updated, that your blog post category names show up in the post URLs, that the post titles show up in the post URLs, and many more technical details. While getting these details right does not ensure your site ranks well, getting them wrong helps ensure it doesn’t.
Make sure that your blogs posts are optimized
If you create a great blog that no one reads, you have to ask what is the point. In the same way that your site has to be SEO optimized, every blog post must be as well.
This includes things like SEO friendly titles, use of internal and external links, it being long enough (but not too long), and a host of other factors..
Write Good Stuff!!!
Here is where the rubber meets the road. Taking care of the technical SEO stuff is where you start your SEO efforts. Creating content about topics that are relevant and interesting to your potential customers is the real work.
Publish or perish is not just for academia anymore. It is also THE driving principal of successful content marketing.