The importance of videos to small businesses

How to make the most from videos in content marketing strategy

Business uses of video and fun/entertainment uses of video are quite different.

People watch videos for fun to amuse them as they go through their day. But from a business perspective video is used in very different ways. People use video do research about products and services.

When customers do a search, a number of blog post appear, and the occasional video or two also appears.

People who prefer to learn from written text tend to select blog posts, but an increasing number of people (younger people) prefer to learn from video.

It’s important to note that videos are not like blog posts. They are evergreen in the sense that they sometimes retain their authority for a very long time.

Now that you have seen the importance of videos for small business, the next question is what type of videos do you create for your business?

Videos are part of content marketing and the main purpose of content is to educate your audience or provide them important information about your business, your products, your services, and therefore you need to create videos that gives your audience information they seek, but aren’t finding on other sites.

While it can sometimes be hard to identify content that has yet to be created, sometimes it’s not the details of the content, but an improved presentation of the content that does the trick.

Publishing short educational videos helps presents you as an expert in the market and people like to work with people who have answers. So as part of your marketing, provide answers..

When you get questions from people asking you about aspects of your business or your products, answer them using a video, as well as a blog post.

Your videos should be able to communicate how to do something and/or provide answers.

Always remember that your videos needs to be interesting but your main focus needs to be to create a helpful video to your audience.

Learn more here about attracting your audience to your website (which includes some video)…

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