Why should content marketers have SEO skills?

How to integrate SEO and content marketing strategies

The main work of search engine optimization is to publish content that is sought after.

Small business online marketing strategies are shifting and for you to be a good content marketer, you must know about search engine optimization. And to be good at SEO, you must publish quality content.

As a small business, if you want to invest in content marketing, it’s required to have Search Engine Optimization skills as well. The good news is it’s not as hard as some would have you believe.

While you might say nearly half of your content marketing strategy require SEO skills, it may be more accurate to say that content is written for people (Content Marketing) and formatted for search engines (SEO).

Small business content marketers require SEO skills

According to content marketing software company Conductor, Search Engine Optimization is becoming more of a skill which small business online marketers need to have.

If you have separate people working as content marketer and SEO specialist, they should start working closely together.

As much as content marketing and SEO strategies can be thought of us being separate, the following are some of the reasons why they need each other and how they overlap.

SEO and content marketing overlap

SEO and content marketing are sometimes thought of as separate strategies and they have different distinguishing factors but you can’t really separate the two.

·         SEO states the requirements. Content marketing fulfills them.

·         SEO demands content. Content marketing is content.

·         SEO demands keywords. Content marketing includes using keywords.

·         SEO demands linkbacks. Content marketing introduces linkbacks.

·         SEO demands onsite technical optimization. Content marketing needs great UX.

·         SEO demands consistent output. Content marketing requires consistent publishing.


Search Engine Optimization is really all about content marketing, all about publishing. Content Marketing and Search Engine Optimization are really two different sides of the same coin. You must do them together.

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