How to go about effective storytelling for your small business

Powerful storytelling can enhance your brand.

Stories about companies can make their products and services stand out relative to their competition.

When you create creative stories, it is a simple way to communicate to audience in a more personal way.

This article will show you how to use storytelling to charm you customers.

Need some examples?

Dollar Shave Club: In case you haven’t seen the viral video, here is a link….. Our Blades Are F***ing Great.

Star Wars: A merchandising empire built on a variant of the classic good rebels vs evil empire story.

Chipolte: Early in their history they promoted the David (Chipolte) vs Goliath (industrial food corp) story as part of their marketing. It seems to have worked.

Airbnb: Connecting people around the world.

Crossfit: A grass roots rebellion against the status quo fitness culture.

Coca-Cola: Teach the world to sing.

Apple: Think different.

GoPro: Live and adventurous life.

While you may think of most of these as taglines, they are the core elements of the stories these brands built themselves around.

Story structure

Your stories should have a  beginning, a middle and a conclusion that provides a positive resolution. At the very least the conclusion should imply a promise.

The main aim of your story is to inspire and encourage your audience.

So don’t forget to include a call to action at the end of every “chapter”.

Deciding on the right story

Create stories that make your prospect the hero, but do so in a way that shows them using your product or service. Come up with stories that covers your audience needs. One thing to remember is that your stories must be reasonable and engaging.

Story medium

Every media has a different way of connecting with an audience.

Create stories that can fit various mediums to best get to your target audience.

Stories can be told via the written word (blog posts), videos, webinars, and even live presentation.

Learn more here about generating leads online…