What is the value of blog posting to small businesses?

How to get the most value out of your blog-posting strategy

Small businesses who use blogs in their strategy generate 67 percent more leads than those who do not use blog.

Blogs are the backbone of small business online content marketing strategy.

Creating blogs that resonates with your target audience helps you in generating more and more leads in your business.

Blogs also helps in establishing your business as a though leader in your industry.

Know your target audience.

Your blog’s success depends on whether you are providing the content that your target audience are interested in.

Create a blog-posting strategy that revolves around topics that establish you as a thought leader in the industry.

Remember that by creating content that fits your target audience, you increase your conversion rates.

Set your goals.

When it comes to blogging, always work towards something. This can only be possible when you create clearly defined goals that are SMART.

Blog consistently.

Establish a routine of your blog-posting strategy.

Your audience will be used to seeing your content consistently and on a schedule.

Never stop posting as you may end up losing your audience.

Make the most out of your blog posts.

To make the most out of your blog post, you must optimize them in the best way. To see your blog effort turn into new leads, optimize your blogs in

  • Links
  • Keyword research
  • Images
  • Guest posting
  • CTAs

Promote your blog.

You need to promote your bog to increase your reach. Share them across social media channels and any other platform that your company is on.  Always remember to keep track of posts that are performing well.

Measure your performance.

See how successful your blog-posting strategy is by analyzing your efforts.

The most important metrics to measure are your traffic numbers and conversion rates.

There are many important metrics to measure when it comes to your blog, but the most important ones are traffic numbers and conversion rates.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to get in front of the right people using content marketing When it comes to productivity, cost effectiveness and a good marketing strategy, there is no doubt that content marketing generates the most high qual...
How to Increase content engagement on Your business blog Creating content that your audience will enjoy can be a challenge. But there are ways to stand out above the rest.The following are some ways to i...
Content Marketing Sustainability is in Question When You Fail to Under... Content Marketing is Sustainable A recent post for a digital advertising agency asks the question Is Content Marketing Sustainability In Question? T...
How to create content that will get you results and sales Small business marketers who create content need not "just" content, but content that sells.The time and energy you spend on your marketing is val...
How to avoid being dropped down by your content audience We create content day in day out to get the attention of our audience.But did you know that only a small fraction of your readers read all of a bl...

1 Comment

  • joinwitraj

    Reply Reply December 15, 2016

    great post mate. write for your audience. you will get higher engagement rate

Leave A Response

* Denotes Required Field