Small businesses who use blogs in their strategy generate 67 percent more leads than those who do not use blog.
Blogs are the backbone of small business online content marketing strategy.
Creating blogs that resonates with your target audience helps you in generating more and more leads in your business.
Blogs also helps in establishing your business as a though leader in your industry.
Know your target audience.
Your blog’s success depends on whether you are providing the content that your target audience are interested in.
Create a blog-posting strategy that revolves around topics that establish you as a thought leader in the industry.
Remember that by creating content that fits your target audience, you increase your conversion rates.
Set your goals.
When it comes to blogging, always work towards something. This can only be possible when you create clearly defined goals that are SMART.
Establish a routine of your blog-posting strategy.
Your audience will be used to seeing your content consistently and on a schedule.
Never stop posting as you may end up losing your audience.
Make the most out of your blog posts.
To make the most out of your blog post, you must optimize them in the best way. To see your blog effort turn into new leads, optimize your blogs in
- Keyword research
- Guest posting
Promote your blog.
You need to promote your bog to increase your reach. Share them across social media channels and any other platform that your company is on. Always remember to keep track of posts that are performing well.
Measure your performance.
See how successful your blog-posting strategy is by analyzing your efforts.
The most important metrics to measure are your traffic numbers and conversion rates.
There are many important metrics to measure when it comes to your blog, but the most important ones are traffic numbers and conversion rates.
Learn more here…