When it comes to productivity, cost effectiveness and a good marketing strategy, there is no doubt that content marketing generates the most high quality leads at the lowest cost than any other form of marketing or advertising.
But never forget that, for content marketing to be great, it needs a steady stream of good content, which requires time and efforts from marketers.
Before getting to that, content marketing is the creation of content that provides value to a certain target market, a certain audience. Search engines love fresh content.
Content can be anything from:
- Blog Articles
- White Papers
- or… Anything else!
NOTE: Search engines index text best, so when your content includes non text, you must provide a detailed text description to make it easier on the search engine.
Content marketing needs time, effort, and consistency, and search engine enjoy fresh content.
How will you be able to satisfy the two?
Generate many different kinds of new content and as you can, repurpose your existing content.
Content marketing continues to be one of the most effective marketing strategies small businesses have to build their authority and expertise in their industry.
So just how much content is enough?
It depends, and it depends on a lot of variables.
Sometimes back, creating blog posts daily was an easy way to build an audience. But now things have changed. Quality is overtaking quantity. But again when it comes to Search Engine Optimization, both quantity and quality matter.
Content is the fuel of inbound marketing and the key success factor of your search engine optimization strategy. Therefore to make this work a part of your marketing activity will be to publish, good stuff, and often.
Learn more here…