Many small businesses create fantastic content but neglect to consider how they are going to promote it when it’s finished.
When you spend significant time and effort creating content but you don’t see views to your content, you will start doubting your ability.
When your content does not receive views, it might mean that you did not give anyone a reason to read it.
Great content should reach out to your target audience. For small businesses, you can reach out to you people by either giving them something or asking them something.
The most important thing is to catch your audiences attention to get them interact with your content.
So how do you go about this?
When writing a piece of content that you want to promote and gain interaction with it, always consider how you to include other people and resources into your content.
So how can you mention people in your content?
When you find someone says something your strongly agree with, curate their content, mention them by name, and send them a message letter them know you did so. Some of these people will promote your content to their audience and/or link back to the post on your site.
List Posts and Curated Content
But remember that your lists must be worthwhile and be packed with great resources. Lists for the sake of lists are of limited value, but when you curate content produced by others you’re helping your audience by sifting through what’s on the web and bringing them the good stuff.
It helps to take one more step which is to let the people whose content you’re curating know.
While doing research for your post, find quotes you can take from other pieces of content and include them in your piece. This will your posts to get more interactions.
Here again it helps to take another step and let the people you’re quoting know you’ve done so.
Always include links to relevant sources for things you’re saying. Do not take credit for the work someone else did, but rather spread the credit around as appropriate and do so in a public way.