Small business marketers who create content need not “just” content, but content that sells.
The time and energy you spend on your marketing is valuable. Don’t waste it writing content that doesn’t further your business.
On the other hand, your customer’s time is valuable too. They don’t want to waste it reading content that is irrelevant.
So how do you create content on your website that sells?
The following are some of the things you can in include to have a blog with engaging content.
Talk about things that are relevant to your customers
Always try as much as possible to cover topics that your audience cares about. An excellent way to do this is to answer questions they ask.
Create content that covers your current customer’s problems. Talk about solutions to their problems and how you can help them achieve them.
You must be on the top of your industry news by checking on popular sites like Feedly.
Great content is more than just words
For effective content marketing, you must produce your own content (published on your blog), add your own videos (hosted on your YouTube channel) and images to boost your search engine optimization strategy.
Also give your content additional SEO by adding the correct SEO meta data to all posts and all images within posts. This consists of the post SEO secondary title and SEO description, and image alt tags, descriptions, and includes the use of SEO friendly file names.
Create content for your audience, not search engines
Search engine optimization is important but when it comes to content marketing but the main focus is to have content that is written for people. That addresses issues they have, that describes how to resolve problems they have, that is effective and useful.
Talk to your readers not at them as this is a great way to engage with an audience.