Business marketers are creating more content than ever, but many complain it isn’t working.
It is relevant that a large percentage of businesses feel they’re failing, or that a small percentage feel their succeeding?
Rather than focus on what doesn’t work, look to the ones who are having success. What is it that is working for them?
Are you one of them? If so, you are not creating engaging content.
For most small businesses, keeping their audience engaged is a challenge.
So how do you turn things around?
Introduce personality in your content.
The following are tips of instilling personality in your content for better engagement.
Create a story
People are always moved by a story. Storytelling is by far the best way to convey information. So use the power of storytelling to communicate to your customers why your brand is different from your competitors. Also use stories to communicate your company’s unique selling point. To introduce personality in your content, add stories that focuses a certain group of people.
But these stories are not about you (at least not many of them). These stories are about the people who improve their situations through the use of your products or services. These are not exactly testimonials per se, they are stories. They tell of someones journey through life, and how they were helped by you.
Make your customers feel connected with your content by using compelling facts. Learn your customers pain points then use that data to create content that builds a stronger connection with them.
To keep your readers engaged
We create content to drive brand awareness and generate quality leads. To achieve this, you need to let your potential customers see themselves in your story. This creates trust in your content.
Before creating content, have a specific point to make. Also create a person in your mind whom you’re making that point to.
Learn more here about generating leads through your website…