How does a successful content headline look like?

How to create a successful headline for your content marketing

Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline.

Headlines can be hard to work on. Some writers spend as much time on their headlines as they do on the article itself.

A great article is not valuable if people don ‘t read it, and people have way too much to read these days.. Headlines are what people use to judge if they should read the article, or not.

Headlines and SEO.

When it comes to Search Engine Optimization, your headlines needs to grab the attention of a search engine.

From an SEO perspective, what makes a great headline is that it fills the available space (is 55 to 70 characters long), contains words the people use in search queries, and that no word is used more than once (when you use a word twice, you give up the opportunity to have included a different word).

From a human perspective, the criteria is different.

How does a successful headline look like?

A successful headlines is

  • Straightforward.
  • Generalized
  • Snappy.

Successful headlines are also easily understood by your target audience. By this I mean that your audience need to instantly tell what your story is about from the headline.

In closing,

A great headline boosts the reach of your content marketing strategy in just a few words, but getting those few words right takes a little time.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Most Important Personality Traits of a Great Content Marketing Person Personality Traits of Great Content Marketers This is a continuation of a prior post that identified four important traits of; good storytelling, cur...
What is SEO and How does it differ from Inbound Marketing? You've certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as t...
Major content marketing myths for small businesses It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. Mark Twain That is a general truth in life,...
Building an online sales funnel for small business: Content marketing Marketing your small business website is an engaging process that most small businesses do badly.As Search Engine Optimization becomes progressive...
Staying focused on being creative for your business. Content marketing Content Marketing for Small BusinessesTo bring interest to your website and your small business, a Content marketing strategy is something not to ...

Leave A Response

* Denotes Required Field

CommentLuv badge