Existing customers are a great source of new sales. They know you. When they’ve had a great experience in the past they like and trust you.
Creating content specifically for your existing potential customers improves their lifetime value.
Some background information
We focus on search engine optimization to gain more visitors to our website and attract more visitors to our businesses.
However, content marketing should not stop after attracting customers. Target your existing customers to increase your business revenues.
This article helps you with how to optimize your content marketing strategy to serve your existing customers.
Again, the best customer for your business is the one you already have. Provide your existing customers with content that resonates around their needs and they are more likely to buy from you again.
How to target your customers using content marketing strategy
Create content that is not just “skin deep”
When people are initially becoming aware of your product and/or services, you don’t want to overload them. You provide them sufficient detail to answer questions, but not so detailed as to be dull and boring.
Existing customers are different. They know the basics, so creating more in depth detailed content is appropriate for them.
Always remember to put your customers and their need ahead. Think from their perspective.
Optimize Your Customer Support and Reviews
Content marketing is all about generating leads and sales. While what I’m about to suggest requires a bit of programming on your website, send them an email asking them to review you and bring them to a page on your website (and this is where the programming comes in). For customers who rate you 4 or 5, put those ratings on your website AND direct them to a more publish rating site for your business (Yelp, Google My Business, etc).
But for people who rate you a 3 or below, accept the poor rating, get back to them about their experience, but don’t publish those reviews to your website or take them to another website.
Don’t focus your content only on new visitors and new customers. Publish content that existing customers will find valuable as well.
Learn more here about generating leads online…