How to build a strong relationship with your existing content

How to build a strong relationship by optimizing your content

Existing customers are a great source of new sales. They know you. When they’ve had a great experience in the past they like and trust you.

Creating content specifically for your existing potential customers improves their lifetime value.

Some background information

We focus on search engine optimization to gain more visitors to our website and attract more visitors to our businesses.

However, content marketing should not stop after attracting customers. Target your existing customers to increase your business revenues.

This article helps you with how to optimize your content marketing strategy to serve your existing customers.

Why should you focus on your existing customers?

Again, the best customer for your business is the one you already have. Provide your existing customers with content that resonates around their needs and they are more likely to buy from you again.

How to target your customers using content marketing strategy

Create content that is not just “skin deep”

When people are initially becoming aware of your product and/or services, you don’t want to overload them. You provide them sufficient detail to answer questions, but not so detailed as to be dull and boring.

Existing customers are different. They know the basics, so creating more in depth detailed content is appropriate for them.

Always remember to put your customers and their need ahead. Think from their perspective.

Optimize Your Customer Support and Reviews

Content marketing is all about generating leads and sales. While what I’m about to suggest requires a bit of programming on your website, send them an email asking them to review you and bring them to a page on your website (and this is where the programming comes in). For customers who rate you 4 or 5, put those ratings on your website AND direct them to a more publish rating site for your business (Yelp, Google My Business, etc).

But for people who rate you a 3 or below, accept the poor rating, get back to them about their experience, but don’t publish those reviews to your website or take them to another website.

Conclusion

Don’t focus your content only on new visitors and new customers. Publish content that existing customers will find valuable as well.

Learn more here about generating leads online…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

What is SEO and How does it differ from Inbound Marketing? You've certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as t...
How to create a successful headline for your content marketing Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline.Headlines can be hard to wor...
Important content marketing lessons for small businesses A successful marketing strategy for any product or service is based on information about the potential customer and therefore all your strategies shou...
How to create content that matters to your customers A substantial volume of content is needed in today’s online marketing for small businesses. This means that what content you create, and how you creat...
SEO is NOT the Cornerstone of Success Inbound Marketing, Content and P... The Cornerstone of Inbound Marketing is..... A recent article in Business2Community.com make the statement that SEO is the cornerstone of Inbound Mar...

Leave A Response

* Denotes Required Field