How to generate high quality leads on your website

How to boost your lead gen strategy with interactive content

Does your business need more high quality leads?

Do you know how interactive content helps?

So what is interactive content?

Is defined as content that changes based on how you engage with it.

The following are some kinds of interactive content that are specifically designed to help generate high quality leads.


Quizzes are an effective way to use interactive content to get high quality leads.

Quizzes are a good platform where ask a series of questions, then in exchange for the result require their name and email address.

Quizzes can be used to test knowledge of almost any subject: nutrition, SEO, history, whatever might be appropriate to engage your audience.

Interactive white papers

White papers are information-loaded, but are sometimes less attractive to readers (sometimes they’re boring). Converting them into interactive white papers takes that pain away.

Interactive white papers gives you information about how your content is consumed. You see which sections of your content is viewed, and what information they enter.

This information is significant to your sales people when they are evaluating and scoring your leads.


Video is one of the best fair forms of lead generation through interactive content. Use available tools like Wistia’s Turnstile, which provides a lead gen form at some point in your video.

The main thing though with video is that you must make them interactive as much as possible to attract leads. The best way to think about this is combining a quiz with a video.

This tends to work best because humans are highly visual creatures.

Learn more here about generating leads online…

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