to Increase the ROI of Content Marketing

How to boost your Content ROI with sales and marketing technology

Content is THE powerful marketing tool for the 21st century, but most businesses are terrible at maximizing their content’s ROI.

Avoiding this trap is easy, so why businesses mess up here is hard to understand.

In this article, we explore a few ways to use tech within your content marketing process to get the best possible Returns.

Repurpose Content That Performs Best On Social

Every social media marketing tool has some level of analytics. At the very least you can learn what posts were most liked and most shared. When you shift your thinking from “posts” to “topics”, it becomes easy to what topics to repurpose. To publish in other formats.

For the topics that are consistently the most liked and shared, consider repurposing into gated content (or link bait). Use those topics to generate leads.

This starts with spending a few minutes each week reviewing your social media analytics.

Technology to capture more leads

How can you get more leads for your ungated content? By using those topics to grow your website organic search traffic. Again this effort starts with analytics, but this time it’s Google analytics where you learn what articles (and again think topics) are most popular.

Then write more about those topics but from a variety of perspectives (the history of…., trends in…., the future of…., looking at [topic] from a big picture perspective…., etc.

Leverage technology to analyze what’s working, then use that data to create more of the right content and pull leads from people who are visiting your website.

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