How to optimize your content marketing strategy to drive results

How to better meet your content marketing objectives

Have you mastered the art of creating content that converts?

It’s terrible to feel like you’re doing everything you should be, but your site doesn’t generate quality leads.

It doesn’t need to be that way. ANYONE can turn their website into one that generates high quality leads. You must have to follow the proven best practices.

When it comes to small business online marketing, content marketing is a two fold process: 1) Attract visitors with content, 2) convert visitors with well designed Calls to Action.

Here are three problems with your content experience that might be affecting your content conversion rates.

Not accommodating your entire buyer’s journey

This can be explained by not providing relevant content to your buyers on their journey.

Remember that your visitors are all on your website with different and unique goals and therefore you need to provide useful content that very useful to all your visitors at every step of their journey.

To better accommodate your buyer’s entire journey, consider the following.

Determine your content gaps

Diversify your content mix

Use different content formats to accommodate all your target audience.

Ensure your content is easily discoverable

Have a search bar on your blog and your content should be properly organized in your website.

Not using CTAs effectively

Did you know that your call to actions are useless if not effectively placed? When it comes to creating content that converts, CTAs are what everything starts from.

Some tips for proper call to action buttons includes the following.

Make the right ask at the right time

Ask for minimal amounts of information and use progressive profiling to collect your visitors information.

Don’t ask the same thing over and over again

Don’t use one blanket CTA across all of your content

Be clear and concise

Be sure to tell your visitors exactly what they are clicking for.

One of the important aspects of your content marketing strategy is having great content but it is important for small businesses to have a well optimized content that covers all aspects of your visitors buyer’s journey.

Learn more here…

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