We create content day in day out to get the attention of our audience.
But did you know that only a small fraction of your readers read all of a blog post they start? For many small businesses, it’s tough to keep readers’ attention. This depends on their approach to content.
So how can you get on truck? Figure out how to attract and engage your reader’s attention.
The following are some of the reasons why your readers might not read your content up to 100%
Make it easy to scan: Use block text
Huge chucks of texts without whitespace breaks are hard to read. Break your posts up into sections, each of which starts with a easy to see bold section header.
Irrelevant or boring
If you’re publishing content that is irrelevant, make it interesting. Otherwise make it relevant. Nothing turns people off more than content that doesn’t really say anything, OR is boring.
Use of poor visuals
If you post videos that looks like it was filmed in your bedroom with poor background then don’t expect to engage your audience well.
There is no reason to get carried away, but setting up a “studio” doesn’t need to break the bank. Set aside a section of your office or home for shooting videos, install a simple yet effective background (which can be a white wall, a green sheet hung from the ceiling, or a wall with a bookcase and a potted plant) and light the area well.
It need not be fancy or expensive, but it does need to look like a somewhat professional studio.
Poorly written content
Content full of spelling and grammatical errors leads to audience drop.
Content that doesn’t really say anything does the same.
Avoid such content by having an organized outline for what you want to write. Edit your content severally to weed out mistakes before you publish your content. If possible, have someone else proof what you’ve written before you publish it.
Learn more here about attracting your audience and generating leads online…