Effective content marketing looks a lot like publishing a newspaper or magazine.
Big and small businesses now are starting to understand that creating content in a similar way to how media does delivers better results.
So what is content marketing and brand journalism?
Brand journalism is a way of creating branded online magazines aimed at attracting and retaining consumers.
Content marketing is the process of delivering informational content that your target audience appreciates. It is a strategy aimed at attracting an audience and retaining them.
Similarities of content marketing and brand journalism
What content marketing and brand journalism have in common is that both are tools for sharing information. They both attract, acquire, and engage a clearly defined target audience.
Difference of content marketing and brand journalism
Brand journalism is way of connecting to customers on a more personal way.
- Builds awareness
- Acquires relevant audience
- Captures and nurtures interests
- Build brand credibility with customers
- Generates leads and conversions
Yes they’re very similar, and yes they’re slightly different.
The real value of content marketing and brand journalism to small businesses is the quality of information provided to the customers.
Effective content marketing and brand journalism puts your potential customers interests at the forefront of everything.
If your content says something meaningful, then it’s real. Whether you provide it as a journalism or storytelling.
The main goals and objectives of content marketing and brand journalism is to help you create and distribute important and useful information to attract a desired audience (and to generate leads from members of that audience). As such, everything you do is about them.
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