Public relations is one of the most cost-effective (almost free) methods for small businesses to raise their awareness.
When most people come up with their business plans, they think about inbound marketing, they think about advertising, but they forget about public relation.
When working on a tight budget, it is very important to focus on public relations.
If you’re a small business that’s not sure about the benefits of public relations, the following are some reasons why you should consider it.
When people see an advertisement about your company, product or service, they know that you are trying to sell something. Of course your potential customers are more likely to make a purchase based on how you present yourself to them, but with a consistent public relations strategy your business is presented to the world in a way that is NOT advertising and supplements your other marketing efforts.
Customers nowadays use search engines to do online research before making a purchase. Public relations helps you improve your search engine optimization strategy. Articles on websites that are not yours provides valuable inbound links to your website thus increases your rank on search engines.
Public relations is also good for small businesses in the sense that it is much less expensive than other marketing efforts.
Public relations can lead to a substantial increase in your sales. Public relations is about telling unique stories in a way that is distributed by organizations that aren’t you and are presented on websites that aren’t yours.
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