The important steps for building an online sales funnel

Building an online sales funnel for small business: Content marketing

Marketing your small business website is an engaging process that most small businesses do badly.

As Search Engine Optimization becomes progressively difficult (due to both keyword saturation of the Intenet overall and Google’s moving away from keywords as a focus to a focus on topics instead) and Social Media becomes time-“eating”, it is still critically important to devote time to content marketing as a main thrust of your marketing strategy.

Why? Because while the Internet is an ever increases repository of content, more and more people are going online to research products and services before buying.

One really critical aspect of online marketing to understand is the idea of a sales funnel

In this post, I will discuss the important steps for building an online sales funnel to help you convert prospects to leads and leads to customers.

What Is A Sales Funnel?

A sales funnel can be defined as an ideal process you aim your customers to experience as they go from Prospect to Lead and eventually to customer.

Sales funnels have existed well before web marketing but in this online age, it has become much easier and cheaper to define, implement, test, and as need to change sales funnels.

The Power of Content to sales funnels

The most critical element in almost every sales funnel is CONTENT.

Generally if you want to invite more prospects to your small business website, if you want convert your prospects into leads and if you want to your leads into potntial customers, then you need content to satisfy their questions at every step of their buying decision process.

Always remember that your ability to share and spread relevant content to your prospects will determine the results of your online presence.

Nurturing Your Prospects

Cultivating your prospects takes time and care. Once a lead enters your system (whatever it is), it is necessary to nurture that lead through their buying process (which flipped upside down is YOUR sales funnel).

Learn more..

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