Brand journalism and content marketing are more similar than you might think.
However, there is a big challenge in both journalism and content marketing of keeping up with the speed of changes.
With the rise in technological advancement and the buyer’s perceptions, both journalism and small businesses find it difficult in creating engaging content for their audience.
The following are some tips for creating great content that B2B marketers can borrow from journalism.
Always create timely content.
As a small business, you need to take advantage of recent events to give your content creativity a boost.
Therefore, keep a look out for things that would appeal to your target audience.
Social media networks are great places to look for timely happenings. If you come across something new- please act on it.
Involve the sources of your content.
Proving the sources of your content boost your content strategy. Whether it’s an industry or a successful business owner, having sources gives your content an additional layer of star power.
You can also pick someone you know and let them share their story too give your audience a great inspiration.
Go for evangelist.
Journalists love when their readers interact with their work and it’s just as important in B2B Marketing.
Your happy customer’s success stories are the most persuasive tool you have when it comes to drawing prospects into the sales funnel.
Therefore, creating content targeted to their most target audience helps build a mutually beneficial relationship.
Learn more here…