How to create engaging content for your business

How to create content that your customers actually want to read

Content is the fuel that drives online businesses marketing efforts. But many businesses face a challenge with coming up with new topics that are both informative and engaging to the audience. Creating content often is needed but it is enough? You need to create content that solve your audience’s problems as well as give them a reason to think your…

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What is the future of video marketing strategy?

Video marketing trends in 2017 for small and big businesses

Video is changing and shaping the world on online marketing more than ever in 2017. Video is a fundamental part of any content strategy that wants to be successful When done right, Video helps you drive ROI for your business. So what are the trends in video marketing? This article goes through some of the smartest trends…

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How to conduct a social media audit for your business

How to audit your social media strategy in your business

An effective social media strategy is essential for business today. To be successful with social media, you need to have a clear plan in how you will use the available channels. Once you have implemented a social media strategy in your marketing plan, you need a way to follow up and make sure that things are going as…

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How to grow your business on LinkedIn

What things can you do with your LinkedIn business page?

For many people, LinkedIn can be a confusing place, but at it’s essence, LinkedIn is just a social media network where businesses and clients connect online. Who should use LinkedIn? Do I need a LinkedIn page for my business? If you’re in business, the short answer is yes. The following are some answers about using LinkedIn…

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What is search engine optimization?

How to get the chance of being found online with SEO tricks

For both small and big businesses, Search Engine Optimization, is more than just a nice-to-have these days. Search engine optimization is a necessity for on the internet, especially those who rely on the internet daily. Search engine optimization is all about maximizing the highest possible number of visitors to your business website. Search engine optimization…

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Can content marketing increase your sales?

How to improve your sales with high quality content blog

People rarely buy a product just because they like the product. They often buy a product because they like the company itself. For people to like your business, they must know about you and they must know good things about you. You can use your blog to both attract people and to convert visitors into…

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How to keep your social strategy still alive

How to stay ahead of the curve on social media marketing

Every business understands that social media is a powerful business tool. The problem is that they don’t actually understand how to use this tool. For both small and big businesses, social media is where they meet with their customers. Social media is not going away. It is here to stay, and is an important aspect…

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Why are videos content so important?

How to effectively use video content in social media for your brand

Video marketing is on the rise and many businesses benefit from them. Businesses face the challenge of creating more effective videos that stands out in the crowded social media networks. How do you measure the effectiveness of a video? In social media, videos are measured on how they appeal to the viewers. Video are used…

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What are the importance of using curated content?

Why you need to use curated content in your businesses

Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content. With content curation, you must give credit to the source. Content curation helps marketers provide highly valuable and authoritative information that your audience craves.  What are the benefits of content curation? First let’s be clear there are…

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How to get started with marketing automation

How to maximize marketing automation in your organization

Do you have a marketing automation platform in your organization? How was the set up process? Did it start well then lose its momentum? The potential of a marketing automation platform is very real. If you want to succeed with marketing automation in your business, consider a somewhat detailed road map to get the most…

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