Backlinks help your search ranking and the AtContent plugin (and system) provides your website with valid backlinks.

Internet Marketing Strategy | Plugins to Benefit SEO: AtContent

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. This post is also part of another sub-series that provides information about the specific WordPress plugins I find to be useful to Inbound Marketing. To…

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Since excessive 404 errors hurt your search ranking, eliminate them once and for all with the 404 redirection plugin

Internet Marketing Strategy | Plugins to Benefit SEO: 404 Redirection

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. This post is also part of another sub-series that provides information about the specific WordPress plugins I find to be useful to Inbound Marketing. To…

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Since some WordPress plugins help with SEO, you should install them. The question is which ones do you need and why?

Internet Marketing Strategy | Plugins that Benefit Your SEO Efforts

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects of Inbound marketing. To access the lead post please click the link in the prior sentences. Not only is it IMPERATIVE that your Inbound Marketing website be based…

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WordPress is the perfect platform for Inbound Marketing as it takes care of many technical aspects of SEO without you have to to get technical.

Internet Marketing Strategy | Use WordPress for Your Blog Website

The Head of Google’s Webspam Team Recommends WordPress The single most important technical aspect of your Inbound Marketing website is not really technical, but it frees you up from having to deal with technical complexity. It is….. Use WordPress for your Inbound Marketing web server. Understand that Inbound Marketing is a professionally sounding name for Business Blogging. Why?…

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Although Inbound Marketing is primarily about content and publishing, there are technical aspects that matter.

Internet Marketing Strategy | Technical Aspects of Inbound Marketing

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentences. I know I keep hammering home the importance of content and publishing as the central activity of Inbound Marketing. Every aspect of Inbound Marketing supports the…

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Agile marketing is a term that means, list, learn, and adjust. Inbound marketing is the most agile form available.

Internet Marketing Strategy | Website Adjustments via Agile Marketing

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. Listen, learn, adjust. Once upon a time this was…

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To improve your website conversion you must first know your baseline activity

Internet Marketing Strategy | Which Paths thru Your Website Converts

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. When you want more conversions, you first must understand…

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When you discover a particular topic attracts people to your website, you should write about it more.

Internet Marketing Strategy | What Content on Your Webiste is Popular?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. What is the popular content on your website? Zippe.biz…

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Where your website visitors live can open up business opportunities for you. But first you've got to know.

Internet Marketing Strategy | Your Website Visitors Live Where?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. Why should you care where you website visitors live?…

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You must know your website traffic sources in order to better focus your efforts.

Internet Marketing Strategy | Knowing Your Website Traffic Sources

Where do your website visitors come from? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. Where your…

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To effectivly make adjustments to your website to increase traffic and conversions, you must continuously monitor and measure.

Internet Marketing Strategy | Monitoring, Measuring, and Adjusting

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. If you’ve heard it once you’ve heard it a thousand times. You can’t manage what you don’t measure. In order to know what changes to make…

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Google Analytics allows you to measure various types of goals, but I personally am very partial to the ability to measure destination goals.

Internet Marketing Strategy | Measuring Google Analytics Goals

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. The prior post gives an overview of measuring website conversion via Google Analytics and…

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There is no need to pay money for a fancy software tool to help you measure your website conversions. Google Analytics does a great job and it's free.

Internet Marketing Strategy | Measuring Website Visitor Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. You’ve done the content and publishing work needed to attract your audience to your…

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To increate your website conversions, remove distrations for people who have started your Call to Action.

Internet Marketing Strategy | Call to Action: Remove Distractions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. You’ve attracted your audience to your website through an effective strategy of content and…

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Clear and obvious calls to action generate results.

Internet Marketing Strategy | Make Your Calls to Action Obvious

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. Website conversion does not occur because your website is full of great content. Great…

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CTA buttons should be easy to spot and what the visitors does should be clear.

Internet Marketing Strategy | Make Your Website CTA Easy To See and Do

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. Relative to implementing Calls to Action in your web posts and your web pages,…

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Conversion requires effective Calls to Action

Internet Marketing Strategy | Relationship of CTAs to Sales Funnel

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. A prior post described your sales funnel. This post focuses on Calls to Action…

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lead generation via inbound marketing conversion

Internet Marketing Strategy | Your Lead Generation Sales Funnel

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. Your sales funnel is the decision making process people go through in the course…

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lead generation via inbound marketing conversion

Internet Marketing Strategy | Converting Website Visitors into Leads

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. In the context of sales, conversion means walking a prospective customer into being a customer. This is accomplished by walking people through your sales funnel, one…

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The four main SEO success principals are; quanity, quality, consistency, and longevity.

Internet Marketing Strategy | Longevitity: Persisting When Others Stop

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. One of the primary SEO success factors is longevity, or how long your website has been around with content being updates at regular intervals. Zippe.biz helps…

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The four primary SEO success factors are quanitity, quality, consistency, and longevity.

Internet Marketing Strategy | Longevitity as an SEO Success Factor

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. Three of the main SEO success factors are completely within your control: Quantity: You can always publish more stuff. Quality: You can always publish higher quality…

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Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather…

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Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather…

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Websites that are updated more often are found more often.

Internet Marketing Strategy | High Search Ranking? Update Site Often

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. There are four primary success principals to being found online: Quantity of posts Quality of posts Frequency and consistency of posting Longevity of posting The focus…

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Your website internal link structure, when properly done, greatly elevants your search ranking.

Internet Marketing Strategy | Website Internal Link Structure and SEO

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Whether…

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Blogging for business (aka Inbound Marketing) is mostly about publishing

Internet Marketing Strategy | Long Posts Provide Some Search Benefits

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Although…

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Short posts are better for your SEO efforts because the more often your website is updated, the higher your ranking.

Internet Marketing Strategy | Search Benefits of Short Blog Posts

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Simply put, Google…

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External links have tremendous SEO significance. When you link to posts on related websites, you not only share a little link love, the search engine robots seem to interpret the external link as a reference or citation.

Internet Marketing Strategy | Search Benefits of External Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. This…

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Internal links between the various posts on your website helps create an SEO friendly and high ranking site.

Internet Marketing Strategy | Search Benefits of Internal Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Internal…

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Images with Good Captions and Descriptions

Internet Marketing Strategy | Images w/ Good Captions and Descriptions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. This…

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Why post titles are critical

Internet Marketing Strategy | Importance of Well Designed Post Titles

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. The…

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What makes posts high quality?

Internet Marketing Strategy | How to Ensure Posts Are of High Quality

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. One of the four success principals of attracting your audience to your website is the quality of your posts. Your posts must be…

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Each post answers one question

Internet Marketing Strategy | Each Post Must Answer One Question

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The focus of this post is to explain the importance…

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Why are short posts better for attracting your audience?

Internet Marketing Strategy | Short Posts Attract Web Visitors Better

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The specific focus of this post is to explain why…

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Step 1

Internet Marketing Strategy | Attracting Your Audience via Quantity

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The focus of this specific post is the importance of…

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Step 1

Internet Marketing Strategy Preparation | Attracting Your Audience

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. The focus of this post is the four primary success principals of attracting an audience to your website that is relevant to your…

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Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | Measuring Conversion Ratios

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. The prior post was about how you measure…

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Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | How to Measure Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This focus of this post is how you…

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You CAN ask too much in a CTA

Internet Marketing Strategy Preparation | Can Your CTAs Ask Too Much?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post discusses the importance of asking (within…

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Conversion requires effective Calls to Action

Internet Marketing Strategy Preparation | What is Your Call to Action?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about conversion and your Calls…

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Conversion is a process, not a button

Internet Marketing Strategy Preparation | Your Web Conversion Strategy

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post explains how you implement your website…

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lead generation via inbound marketing conversion

Internet Marketing Strategy Preparation | What is Your Sales Funnel?

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about your sales funnel, and the…

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Your Branding Statement

Internet Marketing Strategy Preparation | Your Branding Statement

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about your branding statement. What…

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Outbound link requirements

Internet Marketing Strategy Preparation | Outbound Link Requirements?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. A prior post explained the importance of putting…

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Outbound links are critical for successful Inbound Marketing

Internet Marketing Strategy Preparation | Outbound Links Are Critical

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post explains the importance of outbound links…

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Longtail keywords

Internet Marketing Strategy Preparation | What Are Long Tail Keywords?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. Zippe.biz helps you generate quality leads for your…

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Keyword Analysis Tool

Internet Marketing Strategy Preparation | How To Do Keyword Research

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post focuses on you actually do effective…

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Keyword Analysis Tool

Internet Marketing Strategy Preparation | What is Keyword Analysis?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. What is Keyword Analysis? Metaphorically speaking, keyword analysis…

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Targeted Keyword Analysis

Internet Marketing Strategy Preparation | Targeted Keyword Analysis

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. You will on occasion hear people say things…

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The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Search Friendly Categories

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There are a number of important parts of…

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