Where your website visitors live can open up business opportunities for you. But first you've got to know.

Internet Marketing Strategy | Your Website Visitors Live Where?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. Why should you care where you website visitors live?…

Continue Reading →

You must know your website traffic sources in order to better focus your efforts.

Internet Marketing Strategy | Knowing Your Website Traffic Sources

Where do your website visitors come from? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring, measuring, and adjusting. To access either of the lead post please click one of the links in the prior sentences. Where your…

Continue Reading →

To effectivly make adjustments to your website to increase traffic and conversions, you must continuously monitor and measure.

Internet Marketing Strategy | Monitoring, Measuring, and Adjusting

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. If you’ve heard it once you’ve heard it a thousand times. You can’t manage what you don’t measure. In order to know what changes to make…

Continue Reading →

Google Analytics allows you to measure various types of goals, but I personally am very partial to the ability to measure destination goals.

Internet Marketing Strategy | Measuring Google Analytics Goals

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. The prior post gives an overview of measuring website conversion via Google Analytics and…

Continue Reading →

There is no need to pay money for a fancy software tool to help you measure your website conversions. Google Analytics does a great job and it's free.

Internet Marketing Strategy | Measuring Website Visitor Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. You’ve done the content and publishing work needed to attract your audience to your…

Continue Reading →

To increate your website conversions, remove distrations for people who have started your Call to Action.

Internet Marketing Strategy | Call to Action: Remove Distractions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. You’ve attracted your audience to your website through an effective strategy of content and…

Continue Reading →

Clear and obvious calls to action generate results.

Internet Marketing Strategy | Make Your Calls to Action Obvious

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. Website conversion does not occur because your website is full of great content. Great…

Continue Reading →

CTA buttons should be easy to spot and what the visitors does should be clear.

Internet Marketing Strategy | Make Your Website CTA Easy To See and Do

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. Relative to implementing Calls to Action in your web posts and your web pages,…

Continue Reading →

Conversion requires effective Calls to Action

Internet Marketing Strategy | Relationship of CTAs to Sales Funnel

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. A prior post described your sales funnel. This post focuses on Calls to Action…

Continue Reading →

lead generation via inbound marketing conversion

Internet Marketing Strategy | Your Lead Generation Sales Funnel

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences. Your sales funnel is the decision making process people go through in the course…

Continue Reading →

lead generation via inbound marketing conversion

Internet Marketing Strategy | Converting Website Visitors into Leads

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. In the context of sales, conversion means walking a prospective customer into being a customer. This is accomplished by walking people through your sales funnel, one…

Continue Reading →

The four main SEO success principals are; quanity, quality, consistency, and longevity.

Internet Marketing Strategy | Longevitity: Persisting When Others Stop

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. One of the primary SEO success factors is longevity, or how long your website has been around with content being updates at regular intervals. Zippe.biz helps…

Continue Reading →

The four primary SEO success factors are quanitity, quality, consistency, and longevity.

Internet Marketing Strategy | Longevitity as an SEO Success Factor

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. Three of the main SEO success factors are completely within your control: Quantity: You can always publish more stuff. Quality: You can always publish higher quality…

Continue Reading →

Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather…

Continue Reading →

Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather…

Continue Reading →

Websites that are updated more often are found more often.

Internet Marketing Strategy | High Search Ranking? Update Site Often

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. There are four primary success principals to being found online: Quantity of posts Quality of posts Frequency and consistency of posting Longevity of posting The focus…

Continue Reading →

Your website internal link structure, when properly done, greatly elevants your search ranking.

Internet Marketing Strategy | Website Internal Link Structure and SEO

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Whether…

Continue Reading →

Blogging for business (aka Inbound Marketing) is mostly about publishing

Internet Marketing Strategy | Long Posts Provide Some Search Benefits

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Although…

Continue Reading →

Short posts are better for your SEO efforts because the more often your website is updated, the higher your ranking.

Internet Marketing Strategy | Search Benefits of Short Blog Posts

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Simply put, Google…

Continue Reading →

External links have tremendous SEO significance. When you link to posts on related websites, you not only share a little link love, the search engine robots seem to interpret the external link as a reference or citation.

Internet Marketing Strategy | Search Benefits of External Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. This…

Continue Reading →

Internal links between the various posts on your website helps create an SEO friendly and high ranking site.

Internet Marketing Strategy | Search Benefits of Internal Links

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. Internal…

Continue Reading →

Images with Good Captions and Descriptions

Internet Marketing Strategy | Images w/ Good Captions and Descriptions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. This…

Continue Reading →

Why post titles are critical

Internet Marketing Strategy | Importance of Well Designed Post Titles

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence. The…

Continue Reading →

What makes posts high quality?

Internet Marketing Strategy | How to Ensure Posts Are of High Quality

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. One of the four success principals of attracting your audience to your website is the quality of your posts. Your posts must be…

Continue Reading →

Each post answers one question

Internet Marketing Strategy | Each Post Must Answer One Question

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The focus of this post is to explain the importance…

Continue Reading →

Why are short posts better for attracting your audience?

Internet Marketing Strategy | Short Posts Attract Web Visitors Better

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The specific focus of this post is to explain why…

Continue Reading →

Step 1

Internet Marketing Strategy | Attracting Your Audience via Quantity

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. This post is also part of a short sub-series on attracting your audience. The focus of this specific post is the importance of…

Continue Reading →

Step 1

Internet Marketing Strategy Preparation | Attracting Your Audience

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence. The focus of this post is the four primary success principals of attracting an audience to your website that is relevant to your…

Continue Reading →

Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | Measuring Conversion Ratios

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. The prior post was about how you measure…

Continue Reading →

Measuring Conversions with Google Analytics

Internet Marketing Strategy Preparation | How to Measure Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This focus of this post is how you…

Continue Reading →

You CAN ask too much in a CTA

Internet Marketing Strategy Preparation | Can Your CTAs Ask Too Much?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post discusses the importance of asking (within…

Continue Reading →

Conversion requires effective Calls to Action

Internet Marketing Strategy Preparation | What is Your Call to Action?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about conversion and your Calls…

Continue Reading →

Conversion is a process, not a button

Internet Marketing Strategy Preparation | Your Web Conversion Strategy

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post explains how you implement your website…

Continue Reading →

lead generation via inbound marketing conversion

Internet Marketing Strategy Preparation | What is Your Sales Funnel?

This post is part of a series about the Internet marketing strategy called Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about your sales funnel, and the…

Continue Reading →

Your Branding Statement

Internet Marketing Strategy Preparation | Your Branding Statement

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post talks about your branding statement. What…

Continue Reading →

Outbound link requirements

Internet Marketing Strategy Preparation | Outbound Link Requirements?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. A prior post explained the importance of putting…

Continue Reading →

Outbound links are critical for successful Inbound Marketing

Internet Marketing Strategy Preparation | Outbound Links Are Critical

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post explains the importance of outbound links…

Continue Reading →

Longtail keywords

Internet Marketing Strategy Preparation | What Are Long Tail Keywords?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. Zippe.biz helps you generate quality leads for your…

Continue Reading →

Keyword Analysis Tool

Internet Marketing Strategy Preparation | How To Do Keyword Research

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post focuses on you actually do effective…

Continue Reading →

Keyword Analysis Tool

Internet Marketing Strategy Preparation | What is Keyword Analysis?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. What is Keyword Analysis? Metaphorically speaking, keyword analysis…

Continue Reading →

Targeted Keyword Analysis

Internet Marketing Strategy Preparation | Targeted Keyword Analysis

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. You will on occasion hear people say things…

Continue Reading →

The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Search Friendly Categories

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There are a number of important parts of…

Continue Reading →

The category names of your website have SEO implications

Internet Marketing Strategy Preparation | The Importance of Search Friendly Taglines

The Importance of Search Friendly Website Taglines This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There…

Continue Reading →

The category names of your website have SEO implications

Internet Marketing Strategy Preparation | Your Website Title Matters

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. There are a number of important parts of…

Continue Reading →

What is your website about?

Internet Marketing Strategy Preparation | What is Your Website About?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. The topic of this post, as well as…

Continue Reading →

Conversion requires effective Calls to Action

Internet Marketing Strategy Preparation | Before the Call to Action

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation that goes into a successful Inbound Marketing effort. To access those articles, click either of the links in the prior sentence. This post is about know what action you…

Continue Reading →

inbound marketing, local seo marketing, business blogging, lead generation

Internet Marketing Strategy Preparation | Who is Your Audience?

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks you do prior to actually starting your Inbound Marketing effort. To find those lead articles, please click one of the links in the prior sentence. This post deals…

Continue Reading →

What is your primary message?

Internet Marketing Strategy Preparation | Your Primary Message is…..

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks you do prior to actually starting your Inbound Marketing effort. To find those lead articles, please click one of the links in the prior sentence. The very first…

Continue Reading →

The quality of the prep work matters!

Internet Marketing Strategies | Inbound Marketing Preparation Tasks

This post is part of a series about the Internet marketing strategy called Inbound Marketing. To find the lead article, please click the link in the prior sentence. An effective Internet marketing strategy benefits from preparation prior to “just” jumping in. Below there is a series of questions I ask during every new client start…

Continue Reading →

business blogging, lead genearation, SEO, business blogging

Internet Marketing Strategies | Lead Generation thru Inbound Marketing

I refer to this specific Internet marketing strategy as Inbound Marketing. It is also know via the following names: SEO SEO Marketing Local SEO Marketing Search Engine Marketing Internet Marketing Digital Marketing Etc As you can infer from the image, the core or central activity of Inbound Marketing is blogging. Need leads? We can help……

Continue Reading →