How to boost your content distribution strategies

How to capitalize on every content distribution channel

Never think that your job is done after you press publish on a blog post. In takes time to grow the search ranking of your site so people arrive in volume via organic traffic (via search queries). In the meantime there is a need to promote your great content, after you create it. What is…

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What are some of the lead nurturing tips that increases conversions?

How to optimize your lead nurturing for more conversions

Lead acquisition is the main objective of business marketing and lead nurturing is what you do next. Lead nurturing is the process of helping leads through the sales pipeline. Lead nurturing is one of the most critical parts of any marketing strategy and as a business, you need to understand what it is, and how you do it.…

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How to create an email campaign for your business

How to create engaging email marketing for your business

Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most important tools in business today. Businesses use emails to promote their products and services, nurture leads and to communicate effectively with their clients. For many businesses, email is…

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who is responsible for measuring the customer satisfaction in your organization?

Google Search Quality Ratings: Clear and Satisfying Website Information: Who is Responsible and Customer Service

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google defines something they call E-A-T (Expertiese, Authority, and Trust) and important components of a high ranking website. As an example, what Google defines as YMYL (Your Money or Your Life) pages, require…

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How do you create and use your customers segments

How to create better customer segments for your business

What is Customer Segmentation? Customer segmentation is the dividing of the contacts in your customer database into groups that are similar in a way that is meaningful for purposes of marketing. Let’s say you’ve defined a 6 step sales funnel, and the six steps might be generically grouped as: Visited the website and downloaded the…

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How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness? Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results. Many sales people often complain about the quality of leads they get from marketing people. Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.…

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How to make your company stand out on Instagram

How to make your business Instagram marketing account stands out

The growth that social media channels have made over the last few years is an indication that social media provides you with potential marketing opportunities for your business. In this article, we dig deep into Instagram. How can you market on Instagram? In this article, we’ve compiled some of the great tips to help you better…

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How to target your social media messaging

What are the best times to post for social media marketing?

Is there such a thing as the best time to post on a social media platform? The best time to post on your social media is when your target audience are on the network. For example, if you’re a restaurant, just before lunch or dinner time might be your best times. If you’re a fitness club, the…

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Characteristics of High Quality Pages

Google Search Quality Ratings: A Satisfying Amount of High Quality Main Content

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  The portion of a webpage where the Google “Quality” criteria matters is in what they call the Main Content. Google employs raters (humans) who analyze sites for quality to identify high and low…

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Creating incredible videos for your businesses

How to make videos most effective in your small business

Videos captures people’s imagination and done well pull on their emotions. Customers have an appetite for video and many prefer it over other types of content. Young people especially are more interested in visual content than written content. Businesses use videos to their advantages by creating videos that are being viewed and shared on various social media.…

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How can you improve your content marketing strategy for better results?

How to stop the bleeding of your content marketing strategy

When you launch a content marketing strategy in your business, you want to see results. Content marketing is all about finding and publishing stories. Uncovering research, crafting new ideas, and then sharing through your website in ways others aren’t. But for some businesses, their content marketing strategy is ever bleeding and not generatingreturns as it should. This…

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Characteristics of a High Quality page

Google Search Quality Ratings: Characteristics of a High Quality Page

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google recently released the Search Quality Rating Guidelines. It is the guidebook Google provides to the human raters that tells them how to determine how relevant a page is to a search query.…

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What is E.A.T? And why do you need it?

Google Search Quality Ratings: Most Important Factors

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google released their quality raters’ guidelines to the public. While it’s 170 pages in total, the whole document is worth reading. In this piece, we summarize what this Google document says about the most…

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How to grow your business with video marketing

How to invest and succeed in your video marketing strategy

For small and big businesses, video has been most frequently cited as the new digital frontier. There is no doubt that video is important to a comprehensive online marketing campaign. Videos are best used by businesses to relay information to their audience. Also, for businesses that deals with advanced products, videos are used to showcase how…

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How to get your call to action clicked

How to get better marketing results rrom your Calls to Action

To make more sales in your business, attracting visitors to your website is not enough. You need your visitors to respond to a call to action, there by transitioning from visitors to your website into leads for your business. Therefore, for you to make more sales, you must have a call to action in the appropriate…

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How can landing pages grow your business?

How to create a better landing page for your business blog

What is a landing page? If you are new to blogging, you may wonder. Have you ever encountered a situation where while browsing, a certain offer pops up that encouraged you to subscribe to an email list? The landing page is the page you’re taken to after you click on the offer. The goal of…

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How can you create a great connection with your customers?

How to be authentic in your online marketing strategies

Online marketing for businesses is more than just generating leads and conversions. It is important to generate leads and convert them but online marketing is also about creating connections and relationships with your customers and prospects. People feel it is important to do business with people they trust and know they can count on. So how can…

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How to create engaging content for your business

How to create content that your customers actually want to read

Content is the fuel that drives online businesses marketing efforts. But many businesses face a challenge with coming up with new topics that are both informative and engaging to the audience. Creating content often is needed but it is enough? You need to create content that solve your audience’s problems as well as give them a reason to think your…

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What is the future of video marketing strategy?

Video marketing trends in 2017 for small and big businesses

Video is changing and shaping the world on online marketing more than ever in 2017. Video is a fundamental part of any content strategy that wants to be successful When done right, Video helps you drive ROI for your business. So what are the trends in video marketing? This article goes through some of the smartest trends…

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How to conduct a social media audit for your business

How to audit your social media strategy in your business

An effective social media strategy is essential for business today. To be successful with social media, you need to have a clear plan in how you will use the available channels. Once you have implemented a social media strategy in your marketing plan, you need a way to follow up and make sure that things are going as…

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How to grow your business on LinkedIn

What things can you do with your LinkedIn business page?

For many people, LinkedIn can be a confusing place, but at it’s essence, LinkedIn is just a social media network where businesses and clients connect online. Who should use LinkedIn? Do I need a LinkedIn page for my business? If you’re in business, the short answer is yes. The following are some answers about using LinkedIn…

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What is search engine optimization?

How to get the chance of being found online with SEO tricks

For both small and big businesses, Search Engine Optimization, is more than just a nice-to-have these days. Search engine optimization is a necessity for on the internet, especially those who rely on the internet daily. Search engine optimization is all about maximizing the highest possible number of visitors to your business website. Search engine optimization…

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Can content marketing increase your sales?

How to improve your sales with high quality content blog

People rarely buy a product just because they like the product. They often buy a product because they like the company itself. For people to like your business, they must know about you and they must know good things about you. You can use your blog to both attract people and to convert visitors into…

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How to keep your social strategy still alive

How to stay ahead of the curve on social media marketing

Every business understands that social media is a powerful business tool. The problem is that they don’t actually understand how to use this tool. For both small and big businesses, social media is where they meet with their customers. Social media is not going away. It is here to stay, and is an important aspect…

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Why are videos content so important?

How to effectively use video content in social media for your brand

Video marketing is on the rise and many businesses benefit from them. Businesses face the challenge of creating more effective videos that stands out in the crowded social media networks. How do you measure the effectiveness of a video? In social media, videos are measured on how they appeal to the viewers. Video are used…

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What are the importance of using curated content?

Why you need to use curated content in your businesses

Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content. With content curation, you must give credit to the source. Content curation helps marketers provide highly valuable and authoritative information that your audience craves.  What are the benefits of content curation? First let’s be clear there are…

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How to get started with marketing automation

How to maximize marketing automation in your organization

Do you have a marketing automation platform in your organization? How was the set up process? Did it start well then lose its momentum? The potential of a marketing automation platform is very real. If you want to succeed with marketing automation in your business, consider a somewhat detailed road map to get the most…

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Reasons why you need an online marketing strategy

How to help clients reach solution you provide with marketing

Does a small business need a marketing strategy? Yes, It Does. It is essential for small businesses to have a marketing strategy in place because without one your entire sales strategy is based on word of mouth. How do you get started with a marketing strategy in your small business? The 1st thing is to…

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How to use hashtag for effective social media marketing

How to expand your reach online with hashtag marketing strategies

In this social media age, businesses can reach their target audience more easily than ever before. Businesses can reach their potential customers directly through social media. Social media hashtags are one tool in doing so. What are hashtags? These are clickable phrases that people use to access social media updates by topics. These are tools…

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How do you create a lead scoring model?

How to implement a lead scoring model in your organization

Useful actionable data is important to businesses needing to take their marketing to the next level. Businesses need data that they can use effectively. Lead scoring is a key component (maybe THE key component) of concise lead qualification. Businesses use lead scores to gauge how interested their prospects are with them. Leads scoring helps businesses identify which leads…

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How do you use Instagram live for your small business?

How to use Instagram live stories for your business’s benefit

Effective marketing places a lot of emphasis on social media. With social media advancement, businesses can now incorporate real time efforts into their marketing strategies. This helps in strengthening their online presence. Instagram Live Stories is live video streams that go away (for a certain user) after their viewed twice. This provides an opportunity of real…

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How can small businesses write emails better?

How to write emails that will deliver results for your business

People (on average) spend about 28% of their online time time on email alone. For many businesses, email marketing can be a tough thing to consider, because you have to wade through cloudy writing. Email marketing (done well) takes a lot of time. From energy spent thing (that could maybe) be used for better things, to…

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What is SEO and why is it important?

Why images are important and how to rank first on Google image

As a business working to generate leads, it is very important to get on the first page of Google. 91% of searchers do not go beyond the first page when sifting through search results. How do you land on the first page of search results? Publish good stuff, and often. But don’t neglect website images.…

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What is relationship marketing?

How to drive customer loyalty with Relationship marketing

Business marketing is now much more customer-centric than it used to be. No longer is the focus directly on benefits and features. Marketing now “spills over” into relationship management, just like sales. What is relationship marketing? Relationship marketing is the focuses on building and nurturing long-term relations to increase customer loyalty and conversion. If you keep your…

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How to write effective blog post

How to write engaging content for your business website

Blogging is the heart of content marketing. Content marketing done right in a business drives great results. Content marketing: 1) increases website traffic, some of who becomes leads, 2) positions your organization as a thought leader, and 3) improves customer relationships and builds confidence in your brand The primary activity of successful content marketing is publishing to…

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How to get people click your email and read the content

It’s said that you don’t have a second chance to make a first impression. With email marketing, your subject line is the first impression and therefore they need some work to make them the best possible. Email marketing still remains the most effective way of communicating with your customers. But getting people to actually click your email…

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How can you make people read your emails?

How to create a perfect email newsletter for your business

When you decide to do email newsletters in your business, there are many questions you need to address. Your audience inbox is crowded, busy, and spammy. How do you keep your email newsletters from being relegated to spam status, or seen but ignored? You need a thoughtful and targeted approach. When a customer signs up…

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What makes a website to be ranked highly?

Google Search Quality Ratings: Overall Page Quality Rating Scale

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google states that the overall Page Quality Rating Scale is a sliding scale from Lowest > Low > Medium > High > Highest quality. For a website to be rated as “High Quality”, it has…

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What is the best social media marketing for businesses?

Social media platforms as marketing tool for businesses

Social media networks provides opportunities for businesses to connect directly with their audience. But some social media networks are better suited for particular marketing goals and business types over others. Understanding which network to use in your business makes a big difference in your social media marketing success. This article compares social media networks for marketing and…

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What is brand loyalty?

How to build your brand loyalty and evangelism marketing

With the current marketplace, there are high chances that many other businesses have products and services similar to yours. In such cases, it can be difficult to stand out to your target customers.So how do you? There are two primary ways (one works much better than the other), but first let’s define the terms Brand Loyalty…

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What is link building in SEO?

How to increase authoritative websites that links to your pages

Link building is an essential part of search engine optimization. Increasing the number of relevant and authoritative websites that links to your website is critical to successful SEO. How can businesses grow the number of links to their site? In this article, we discuss some of the key resources to help you kick your link building…

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How do you write an SEO-friendly content?

How to create SEO-friendly content for your organization

Creating content on your business website is important but it is more important when your content ranks high on search engine results page. This is because top SERP positions can be easily lost. If you want to reach a wider audience with your content, this article guides you on how to create search engine friendly…

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What are some of the advantages of inbound marketing strategy?

How to take advantage of inbound marketing potential

Creating a successful inbound marketing strategy for your business takes time and effort. Inbound marketing offers great opportunities for businesses to attract their desired customers. Content is a powerful tool for business when used strategically, and inbound marketing is an effective method of increasing your traffic and capturing leads. Are you ready to explore the benefits of…

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How can you improve your customer experience?

How to improve your customer experience strategy effectively

Great customer experience is important to any business that wants to become top in their market. This requires customers have good experiences, but good customer experiences rarely “just” happen. It may sound clinical to say your business needs “a customer experience strategy”, but it’s not wrong. Remember that customers stick to a business when they are…

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What is customer journey?

Customer Journey

The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main purpose of defining your customer journey is to guide your sales and marketing team in generating and nurturing leads. For both big and small businesses, a great customer…

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What are the importance of choosing the best email marketing services?

Overview of the best email marketing services for your business

Email marketing is one of the most cost effective tools for small and big businesses in the sense that it is easy to manage, ans studies show it’s effective. Email marketing allows you to establish a direct contact with your potential customers. If email marketing is part of your marketing priority this year (and it…

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How to power your small business with marketing automation

How to convince yourself to try Marketing Automation

After running a comprehensive analysis of options and figuring out that marketing automation is good solution for your business, now you need to get started and set aside a budget to buy one. So how do you convince yourself to try marketing automation? Marketing automation is an amazing solution to revolutionize your lead pipeline. It allows you…

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What are some of the powers of aligning your sales and marketing people?

How to improve your sales and marketing alignment strategies

For any size businesses, sales and marketing alignment is key for growth. Businesses face a lot of challenges when it comes to having sales and marketing work together as one team. The lack of a collaborative means to define which leads are appropriate to continue to nurture and which of them are ready for a purchase causes business to leave…

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How can you generate leads using your business website?

How to use your business website as a lead generation tool

Small businesses tend to focus on leads metrics more than others. But how do you get leads? Every business has a need to capture leads. And preferably lead that convert faster and leads that gives a higher value. This post focuses on how to use your business website as your lead generation tool. Your business website is…

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How is content marketing related with journalism?

How to strengthen your content marketing with journalism tips

Overview Many small businesses plan to create more content in future because they’ve heard that creating valuable content for their target audience is a surefire way to beef up results and revenue. ROI For every dollar spent, content marketing generates about three times as many leads as traditional marketing. Harmful (thin) Content Did you know that there…

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