How to impact consumer action with content marketing campaigns

Content marketing tips to get the most out of your campaign

As much as Content Marketing is significant to businesses, it can sometime be frustrating. Content marketing can feel time consuming and costly. But content marketing does work. When you have a solid content marketing you create your brand awareness AND generate leads. So how do you get the most of your content marketing efforts? A…

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How does a successful content headline look like?

How to create a successful headline for your content marketing

Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline. Headlines can be hard to work on. Some writers spend as much time on their headlines as they do on the article itself. A great article is not valuable if people don ‘t read…

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How to make your content marketing stands out

Tips and tricks on how to make your content work consistently

What is a successful blog? Creating a consistent stream of posts that resonates and get shares requires tactical insights. The internet is full of content and if your content does not interest your audience, then your blog will not deliver visitors or leads. Everyone sometimes creates a post they thing is really great, but it…

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How to boost your content distribution strategies

How to capitalize on every content distribution channel

Never think that your job is done after you press publish on a blog post. In takes time to grow the search ranking of your site so people arrive in volume via organic traffic (via search queries). In the meantime there is a need to promote your great content, after you create it. What is…

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What are some of the lead nurturing tips that increases conversions?

How to optimize your lead nurturing for more conversions

Lead acquisition is the main objective of business marketing and lead nurturing is what you do next. Lead nurturing is the process of helping leads through the sales pipeline. Lead nurturing is one of the most critical parts of any marketing strategy and as a business, you need to understand what it is, and how you do it.…

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How to create an email campaign for your business

How to create engaging email marketing for your business

Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most important tools in business today. Businesses use emails to promote their products and services, nurture leads and to communicate effectively with their clients. For many businesses, email is…

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who is responsible for measuring the customer satisfaction in your organization?

Google Search Quality Ratings: Clear and Satisfying Website Information: Who is Responsible and Customer Service

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google defines something they call E-A-T (Expertiese, Authority, and Trust) and important components of a high ranking website. As an example, what Google defines as YMYL (Your Money or Your Life) pages, require…

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How do you create and use your customers segments

How to create better customer segments for your business

What is Customer Segmentation? Customer segmentation is the dividing of the contacts in your customer database into groups that are similar in a way that is meaningful for purposes of marketing. Let’s say you’ve defined a 6 step sales funnel, and the six steps might be generically grouped as: Visited the website and downloaded the…

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How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness? Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results. Many sales people often complain about the quality of leads they get from marketing people. Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.…

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How to make your company stand out on Instagram

How to make your business Instagram marketing account stands out

The growth that social media channels have made over the last few years is an indication that social media provides you with potential marketing opportunities for your business. In this article, we dig deep into Instagram. How can you market on Instagram? In this article, we’ve compiled some of the great tips to help you better…

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