Content Marketing is older than Search Engine Optimization
The world's first known content marketing effort was a quarterly print magazine that was started by John Deere in 1895.
Here is an image of the front cover of the spring
Kevin Carney
Kevin "fell into" SEO by accident, like many others. The SaaS platform to help writers boost their topical authority came years later after various SEOs said it was something they would like to see. https://organicgrowth.biz.