I learned the incredible effectiveness of Inbound Marketing is 2011 when I had intensive training in the strategy and tactics from a variety of experts.
In a five month period, the website of a Remodeling and Handyman business I co-own went from generating one quality remodeling lead a month to generating one quality remodeling lead a day. A 30 fold increase. Even better, our close rate doubled, which I attribute to the higher quality of these leads (after all, they found us).
In a very strange twist of fate, we were not prepared well for this enormous increase in high quality leads.
Unfortunately my business partner burned out on six days a week of 10-12 hour days - and we felt it best to wind down that site.
In the meantime other people were jumping on the Inbound Marketing bandwagon and in 2012 I had an opportunity to work with Bill Belew to help people in a variety of businesses experience the success I had with my own business: a functional medicine doctor, a motivational speaker, a high tech startup with a unique customer service multimedia flowchart system, a business that runs weight loss retreats, and more.
A couple years later Bill and I decided to go our separate ways, and in Jan of 2014 I hung out my own shingle as an Inbound Marketing trainer and consultant.
While talking to multiple business owners of both small businesses (IT service companies, painting contractors, etc) and high tech startup entrepreneurs, it became clear to me most of them simply do not have the budget for effective Inbound Marketing. Outsourcing effective Inbound Marketing will run you around $2,500 a month, which is beyond the budget of most small business owners I spoke to, while the $500 a month SEO services you see advertised are not effective, which a lot of people whom I spoke to learned the hard way.
A lot of people asked me if I could teach them how to do it.
The answer is yes. I've taught many. ANYONE can do this.
Those requests gave birth to Inbound Marketing University, this online community.
Learn more about what what it takes to attract leads through YOUR website...
Not that it's a truly significant accomplishment, but I am Inbound Marketing certified by Hubspot...